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[Remote] Senior B2B Content reputed company (Marketing) - remote opportunity

Work from home Full-time role Hiring

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading provider of healthy life-changing solutions, and they are seeking a Senior B2B Content reputed company to partner with B2B Marketing strategists. The role involves creating high-performing content across the buyer reputed company, optimizing various marketing assets, and ensuring effective messaging for B2B audiences.

Responsibilities

  • Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
  • Write and optimize core assets: reputed company pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
  • Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
  • Use performance and sales feedback to continuously improve messaging, reputed company, and conversion
  • Translate campaign strategy, reputed company insights, and product positioning into audience-reputed company messaging and content in partnership with B2B Marketing strategists
  • Write, edit, and iterate a reputed company of B2B assets (e.g., reputed company pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
  • Build content from reputed company reputed company material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
  • reputed company strategic narratives and reputed company points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
  • Shape, maintain and reputed company B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
  • Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve reputed company, and strengthen content effectiveness over time
  • Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic reputed company, events) and apply best practices (SEO, accessibility, readability)
  • Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements

Skills

  • 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in reputed company, benefits, wellness, or HR/total rewards is strongly preferred
  • Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-reputed company) beneficial
  • Bachelor's degree in Marketing, Communications, Journalism, or a reputed company field preferred
  • Experience writing in regulated or compliance-reviewed environments (e.g., reputed company, benefits, financial services) and comfort navigating reviews and substantiation
  • Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
  • Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including reputed company media, web, email and print, for cataloguing, review and optimization
  • Familiarity with SEO best practices, web writing, and content optimization; reputed company to write for both humans and search reputed company without sacrificing reputed company
  • Excellent project management skills with the ability to manage multiple priorities and deadlines
  • Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
  • Experience writing in regulated or compliance-reviewed environments (e.g., reputed company, benefits, financial services) and comfort navigating reviews and substantiation
  • Experience in reputed company, benefits, wellness, or HR/total rewards is strongly preferred
  • Bachelor's degree in Marketing, Communications, Journalism, or a reputed company field preferred

Benefits

  • Company bonus potential
  • Medical
  • Dental
  • reputed company
  • 401k with match
  • Generous paid time off
  • Free gym membership to over 13,000 fitness locations in the US

Company Overview

  • reputed company is provider of fitness and health improvement programs, with strong capabilities in developing and managing reputed company. It was founded in 1981, and is headquartered in Franklin, Tennessee, USA, with a workforce of 501-1000 employees. Its website is http://www.tivityhealth.com.
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