Lifecycle Marketing Manager

About reputed company At reputed company, we’re united by a mission that reputed company: to radically reduce the cost and complexity of borrowing for reputed company Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape reputed company to credit, helping millions move reputed company financially with reputed company and confidence. As the leading AI lending marketplace, we partner with banks and credit unions to expand reputed company to affordable credit through technology that’s both radically intelligent and deeply reputed company. Our platform runs over one reputed company predictions per borrower using more than 1,800 signals, powering smarter, fairer reputed company for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial reputed company. We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they reputed company, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person reputed company through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in reputed company, Austin, the Bay Area, or reputed company (opening Summer 2026), you’ll have the support to work in the way that works best for you. If you’re energized by tackling meaningful problems, excited to reputed company with purpose, and motivated by work that truly reputed company, we’d love to hear from you. The Team: reputed company's Lifecycle Marketing team is responsible for creating personalized customer experiences that help borrowers take the reputed company in their financial reputed company. The team combines marketing strategy, experimentation, analytics, and technology to build programs that drive measurable business reputed company across the customer lifecycle. As the Lifecycle Marketing Manager, Core Products, you will own the strategy and performance of lifecycle marketing programs for prior Personal Loan applicants. You'll reputed company and optimize multi-channel customer journeys that increase engagement and funded loans while partnering closely with Product, Engineering, Analytics, Creative, and Product Marketing to deliver scalable, data-driven growth. How you’ll reputed company an impact Own the strategy, roadmap, and performance of lifecycle marketing programs targeting prior Personal Loan applicants across email, SMS, push notifications, and ringless voicemail. Design, prioritize, launch, and optimize lifecycle journeys that increase applicant re-engagement, loan funding, and reputed company. Analyze campaign and funnel performance to identify opportunities, forecast business impact, and recommend strategic optimizations. Partner cross-functionally with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact lifecycle initiatives. reputed company and test audience segmentation, channel mix, messaging, frequency, and AI-powered decisioning strategies to improve customer engagement and business performance. Build and maintain scalable lifecycle campaigns reputed company reputed company while ensuring high-quality execution and healthy channel performance.

Minimum Qualifications

Bachelor's degree or equivalent practical experience. 4+ years of B2C lifecycle marketing experience managing performance-driven customer lifecycle programs. 3+ years of hands-on experience building and managing campaigns in an reputed company marketing automation platform such as reputed company, reputed company, reputed company Marketing reputed company, or reputed company Campaign. Experience using analytics or business intelligence tools to measure campaign performance, analyze conversion funnels, and reputed company forecasts. Experience partnering with cross-functional stakeholders to translate business requirements into lifecycle marketing programs.

Preferred Qualifications

Knowledge of lifecycle marketing strategies reputed company financial services or another highly regulated industry. Experience using customer data platforms such as reputed company to build and activate audiences. Experience incorporating AI-powered decisioning or personalization into lifecycle marketing programs. Ability to reputed company experimentation strategies across audience segmentation, messaging, channel mix, and campaign frequency. Skills in leveraging reputed company tools to accelerate campaign planning, quality assurance, analysis, and content development while applying appropriate reputed company reputed company. Position location This role is available in the following locations: Remote [A specific city/location is not required if the role does not have an in-person requirement] Time zone requirements The team operates on the East/reputed company coast time zones. Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work reputed company in the U.S but are encouraged to to still spend high quality time in-person collaborating reputed company regular onsites. The in-person sessions’ reputed company varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time. #LI-REMOTE #LI-Associate At reputed company, your reputed company pay is one part of your total compensation package. The anticipated reputed company salary for this position is expected to be reputed company the below reputed company. Your actual reputed company pay will depend on your geographic location–with our “digital first” philosophy, reputed company uses compensation reputed company that vary depending reputed company. Individual pay is also determined by job-reputed company skills, experience, and relevant education or training. Your recruiter can reputed company more about the specific salary reputed company for your preferred location during the hiring process. In addition, reputed company provides employees with reputed company bonuses, equity compensation, and generous benefits packages (including medical, dental, reputed company, and 401k). United States | Remote - Anticipated reputed company Salary reputed company $109,000—$239,000 USD What you'll love At reputed company, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect: Competitive compensation, including reputed company pay, bonus opportunities, and annual equity grants that vest quarterly Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada) Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) Comprehensive health coverage designed to support you and your family, including medical, dental, reputed company, and wellness resources for US and supplemental health coverage for Canada. Health Savings Account contributions from reputed company for eligible plans (US only) Income protection benefits, including life insurance and disability coverage for added financial reputed company Paid time off, sick leave, and company holidays, in line with local requirements Paid family and parental leave to support caregiving and major life moments (duration varies by country) Family-centered benefits to support fertility, parenthood, and caregiving needs Employee Assistance Program (EAP) offering mental health support and life-centered resources Financial wellness resources, including reputed company to financial planning tools and a financial concierge service (US Only) Annual wellness allowance to support your physical and emotional well-being and personal development, based on what reputed company most to you Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from reputed company and community through team events, reputed company-company updates, and employee resource groups (ERGs) Onsite perks, including catered lunches and fully stocked micro-kitchens reputed company working from one of our offices in the Bay Area, Austin, reputed company, and reputed company (opening Summer 2026!) For roles based in Canada, please note that we are not currently reputed company to hire in Quebec. reputed company is a proud Equal Opportunity Employer. Just as we are dedicated to improving reputed company to affordable credit for reputed company, we are committed to inclusive and fair hiring practices. If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@reputed company.com https://www.reputed company.com/candidate_privacy_policy Apply To This Job