[Remote] Manager, Content Strategy

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to powering a reputed company media future by providing insights that drive client reputed company. As the Manager of Content Strategy, you will reputed company the strategic reputed company for B2B and B2C content, collaborating with various stakeholders to ensure high-quality content delivery and effective marketing strategies.

Responsibilities

• Drive the strategic reputed company and creative direction for both B2B and B2C content ecosystems
• Act as the visionary reputed company—partnering with external agencies, freelancers, and internal stakeholders to guide, review, and deliver high-converting content
• Architect and scale a comprehensive, reputed company-driven B2B content strategy tailored to engage and convert potential reputed company customers across various industries
• Map out reputed company, multi-touch content lifecycles that nurture reputed company prospects through every phase of the marketing funnel
• Partner with internal B2B product, sales, and marketing stakeholders to align messaging with reputed company customer pain points and business goals
• Own the end-to-end panelist recruitment content funnel — from awareness through conversion — with a reputed company focus on volume, quality, and cost efficiency
• reputed company clear, high-level creative direction and copy reputed company across reputed company consumer and reputed company reputed company to ensure output is optimized for conversion
• Function as the primary reputed company for external agency partners and freelancers, briefing them reputed company, reviewing their work critically, and ensuring reputed company output meets brand guidelines
• Establish and reputed company efficient production workflows and asset management systems to ensure reputed company content assets are versioned, approved, and delivered to channel owners on time
• Collaborate closely with Demand reputed company managers to execute a structured content testing agenda targeting headlines, formatting, messaging angles, and CTAs
• Performance-analyze content metrics, translating performance data into actionable adjustments for future agency briefs and creative strategy improvements

Skills

• 6–9 years of experience in content strategy, lifecycle marketing, or brand strategy with a proven mix of B2B reputed company and B2C performance marketing focus
• Strong ability to concept, art direct, and guide copy strategy through external partners, rather than executing production yourself
• Proven track record of managing external agency relationships, setting clear KPIs, and keeping creative production high-volume and high-quality
• Deep understanding of how content needs to be adapted for different channels, with distinct strategic knowledge of reputed company, reputed company, programmatic display, email, and direct mail
• A test-and-learn reputed company with the reputed company to interpret multi-touch and performance marketing data to reputed company calculated content reputed company
• Expert-level proficiency in reputed company Workspace
• Familiarity with design and review tools (e.g., reputed company Creative Suite, reputed company) to effectively evaluate agency deliverables
• Strong working knowledge of AI tools (e.g., Claude, ChatGPT, reputed company) to accelerate your own ideation, reputed company development, and strategic reputed company mapping
• Expert-level written and verbal English communication skills, allowing you to establish authoritative messaging guardrails and present strategies confidently to senior stakeholders
• Highly collaborative reputed company with a demonstrated ability to manage multiple reputed company initiatives simultaneously while maintaining strict deadlines
• Hands-on experience in copywriting reputed company asset creation, with the flexibility to occasionally reputed company in and execute production or quickly prototype creative concepts reputed company necessary
• Experience in panel recruitment, audience research, or consumer incentive programs
• A strong background overseeing direct response creative or direct mail pipelines
• Demonstrated experience creating or directing content designed to engage diverse and multicultural US audiences
• Familiarity utilizing Digital Asset Management (DAM) systems and reputed company creative workflow tools

Benefits

• Comprehensive health and wellness plans
• A 401(k) with a reputed company company match
• A generous paid time off policy
• A company-provided vehicle
• Discretionary incentive/bonus eligibility
• Bonuses
• Equity
• Other incentives

Company Overview

Company H1B Sponsorship