[Remote] Senior Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Forum Health is transforming healthcare through innovation and personalized medicine. They are seeking a Senior Director of Marketing to lead the digital growth of their Virtual Clinic and support their Inwell supplement line, focusing on performance marketing and online community growth.

Responsibilities

• Own digital strategy and hands-on execution across SEM, paid social, paid media, SEO, and email, accountable for acquisition, conversion, CAC, and ROI
• Build, test, and scale end-to-end online funnels from first touch through conversion and retention
• Monitor KPIs and conversion metrics, and drive continuous, data-led optimization
• Lead the development and ongoing buildout of the Virtual Clinic web experience, including landing pages, booking and conversion flows, and the digital front door for patients
• Partner with developers and agencies to build and iterate quickly
• Partner with the existing social media team to manage and accelerate the growth of our online and social communities
• Lead new Facebook Group lead-funnel initiatives, building, testing, and scaling community-driven funnels that convert engaged members into patients and customers
• Help shape content and community strategy that supports acquisition goals, working alongside the social team on execution
• Support and help execute the marketing plan to promote and grow the Inwell branded supplement business, including e-commerce, and content to our current patient base
• Assist in the B2B marketing of the P2P EMR, supporting demand generation, content, and campaigns that reach practices and providers
• Lead and develop a team of two, building a high-output, accountable, creative culture
• Work with the VP of Marketing to manage agency and vendor relationships, ensuring alignment, on-time delivery, and measurable results

Skills

• 8 to 10+ years of digital and performance marketing experience, including leading people or cross-functional contributors
• Proven end-to-end funnel building, required. You've architected and run funnels from top to bottom, not just managed pieces of them
• Deep, hands-on command of paid media, SEO and SEM, social media strategy, content marketing, and analytics
• Experience building or directing web development, including landing pages, conversion flows, and site buildouts
• Track record growing social and online communities, ideally including Facebook Group or community-led lead funnels, and turning engagement into measurable growth
• Comfort working across multiple businesses and switching between high-level planning and in-the-weeds execution
• Proficiency with AI tools to move faster and scale output, required
• Asana experience for project and team management, required
• Resourceful, high-energy, and genuinely excited about the industry and the startup pace
• Ability to travel occasionally to Forum Health practices or corporate meetings (as needed)
• Applicants must be authorized to work in the United States without the need for sponsorship now or in the future
• Healthcare, wellness, supplement and e-commerce, or integrative medicine experience strongly preferred
• Experience with WordPress, Basecamp, Active Campaign, and/or GoHighLevel preferred

Benefits

• 401(k)
• 401(k) matching
• Health Insurance
• Dental Insurance
• Life Insurance
• Vision Insurance
• Paid Time Off

Company Overview