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[Remote] Director of Marketing (SF/LA/NYC)

Work from home Full-time role Hiring

Note: The job is a remote job and is open to candidates in USA. Gantri is building the digital manufacturer for design and is seeking a Director of Marketing to define and scale its market presence. This role involves shaping the brand narrative, leading integrated marketing strategies, and ensuring cohesive execution across various channels.

Responsibilities

  • Define and evolve Gantri’s positioning as we scale Gantri Made and launch Gantri Wireless
  • Build a clear messaging architecture across:
  • Consumer
  • Trade / specification
  • Brand partners
  • Translate technology and manufacturing innovation into emotionally resonant stories
  • Create repeatable brand systems and messaging frameworks
  • Own Gantri’s integrated marketing strategy across content, social, partnerships, web, launches, and agency execution
  • Ensure all channels reinforce a unified narrative
  • Define marketing operating rhythms and campaign systems
  • Build brand momentum through consistency, sequencing, and execution quality
  • Establish KPIs across both brand and business outcomes
  • Lead brand and go-to-market strategy for launches and strategic initiatives
  • Partner with Creative and Product to create launch narratives and experiences
  • Build repeatable frameworks for launches, drops, partnerships, and campaign moments
  • Ensure launches feel premium, intentional, and culturally relevant
  • Develop partnerships with designers, collaborators, and tastemakers
  • Shape Gantri’s presence across design events, trade shows, and industry moments
  • Direct PR strategy and thought leadership efforts
  • Guide influencer strategy to maintain consistency across channels
  • Lead and direct agency partners across performance, PR, and creative
  • Translate strategy into briefs, campaigns, and execution plans
  • Partner closely with:
  • Creative Director
  • Sales
  • Product
  • Agency partners
  • Ensure all customer and partner touchpoints reinforce a shared story

Skills

  • 8–12+ years across brand marketing, integrated marketing, brand strategy, creative strategy, or related disciplines
  • Experience either: Building and scaling a design-forward consumer brand, OR Leading brand strategy / integrated marketing work at a top-tier agency (Red Antler, Collins, Instrument, Wolff Olins, Partners & Spade, Basic/DEPT, Huge, Decade, Playlab, Manual, etc.) with meaningful ownership
  • Strong preference for candidates who combine agency and in-house experience
  • Proven track record helping brands grow through periods of change or category expansion
  • Experience leading launches and integrated campaigns across multiple channels
  • Experience managing and directing external agencies and partners
  • Strong strategic thinking and positioning ability
  • Strong creative judgment and high standards for execution
  • Ability to connect storytelling with measurable outcomes
  • Comfort operating with ambiguity and building systems from scratch
  • Strong operator with bias toward shipping
  • Comfortable in founder-led environments
  • Experience with physical products preferred

Benefits

  • Competitive salary and equity
  • Medical, dental and vision insurance
  • 401k
  • Paid vacation days and paid holidays
  • Access to 3D printers for your personal projects
  • Monthly team lunches

Company Overview

  • Digital manufacturer for furniture It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.gantri.com.
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