Analyst - Marketing Tech and Workflow Enablement
American Express is a leading payments provider with a strong commitment to innovation and customer support. They are seeking a Marketing Tech & Workflow Enablement Analyst to transform marketing execution through automation and efficiency, ensuring the MarTech ecosystem meets business goals. This role involves documenting business requirements, optimizing processes, and enhancing marketing capabilities.
Responsibilities
- Support Process Optimization : Document business requirements, map workflows, and identify pain points or process improvement opportunities
- Coordinate Migration Efforts : Assist in maintaining the migration roadmap and timeline, supporting communication and coordination across use cases and teams
- Support Capability Enhancement : Contribute to capability enhancements across the marketing execution process. Help test and document new features or changes
- Drive Team Organization : Manage team documentation, update leadership materials, and maintain resource libraries (e.g., Confluence, SharePoint)
- Build System Knowledge : Develop working expertise in Adobe Marketing Cloud tools to support campaign process improvement and system refinement
Skills
- 1-2 years of relevant experience in marketing execution and campaign management
- Familiarity with marketing technology platforms or digital campaign execution
- Strong proficiency in documentation and project coordination tools (e.g., Confluence, SharePoint, Excel, PowerPoint)
- Understanding of marketing operations and campaign execution processes
- Strong prioritization and time-management skills; thrives in a fast-moving, evolving environment with multiple stakeholders
- Self-starter who takes initiative, anticipates needs, and contributes ideas to drive progress
- Skilled at building relationships and conveying complex information clearly across marketing, product, and technology teams
- Comfortable with ambiguity and quick to adjust when priorities or project direction change
- Exposure to Adobe Marketing Cloud or similar platforms
- Experience supporting marketing transformation or system-enablement initiatives
- Familiar with working across channels, including email marketing and other digital marketing channels
- Background working cross-functionally in large or matrixed organizations
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Company Overview