Senior Executive - Programmatic

Key Responsibilities:

● Plan, execute, and optimize programmatic advertising campaigns using DV360.

● Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.).

● Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights.

● Collaborate with internal teams to align campaign strategies with overall business objectives.

● Troubleshoot and resolve technical issues related to programmatic campaigns.

● Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.

● Conduct audience research and leverage data-driven insights to refine targeting strategies.

● Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.

Required Skills & Qualifications:

● 2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns.

● Proficiency in campaign monitoring, optimization, and troubleshooting.

● Strong analytical skills with the ability to interpret data and generate insights.

● Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.

● Excellent communication and interpersonal skills for client interaction and internal collaboration.

● Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads,

Campaign Manager 360).

● Familiarity with audience targeting strategies, remarketing, and display/video ad formats.

● Detail-oriented with the ability to manage multiple campaigns simultaneously.

● Certification in DV360 or Google Marketing Platform is preferred but not mandatory.