CRM Manager (Lifecycle Marketing)

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

At Airwallex, we're transforming the way businesses operate across borders. Our mission is to build the global financial infrastructure of tomorrow, and we're looking for a talented Lifecycle Manager to join us on this journey.

As a CRM Manager, Lifecycle Manager within our Global Growth team, you'll architect personalised, cross-channel customer journeys that drive measurable business outcomes. You'll own our mobile engagement strategy across push notifications, in-app messaging, SMS, and other mobile touchpoints while collaborating with our broader lifecycle team.

Our Lifecycle team sits at the intersection of product adoption and revenue growth. We leverage real-time customer data to deliver personalised, contextual communications through our engagement platform. We work closely with Product, Marketing Operations, Data Science, Design, Content, and Product Marketing teams to create seamless customer experiences that drive key metrics.

What you’ll do

• Architect and implement mobile-first engagement strategies for our customer base

• Build personalised omnichannel journeys with a strong emphasis on push notifications, in-app messaging, and SMS

• Develop contextual trigger-based campaigns that respond to user behavior, location, and preferences

• Implement advanced mobile segmentation strategies using behavioral, transactional, and demographic data

• Drive experimentation across mobile channels to optimise open rates, engagement, and conversion metrics

• Collaborate with product teams to integrate mobile messaging strategically within the product experience

• Balance promotional communications with service-related notifications to enhance the customer experience

• Analyse mobile engagement metrics and make data-driven recommendations for improvement

• Scale our mobile marketing infrastructure while maintaining deliverability and compliance

• Establish best practices for mobile messaging content, timing, frequency, and personalisation

• 6+ years of lifecycle marketing experience with at least 3 years focused on mobile channels (push, in-app, SMS)

• Proven success driving key metrics through mobile-first engagement strategies in a SaaS or fintech environment

• Deep understanding of mobile user behavior and engagement patterns

• Experience implementing personalisation at scale across mobile touchpoints

• Strong expertise in mobile messaging compliance, deliverability, and technical requirements

• Demonstrated ability to analyse mobile engagement data and translate insights into action

• Excellence in cross-functional collaboration, particularly with product and engineering teams

• Experience with mobile A/B testing methodologies and statistical significance

• Strong project management skills and ability to drive initiatives independently

Technical skills

• Experience with mobile marketing platforms (e.g., Braze, CleverTap, OneSignal, Leanplum)

• Working knowledge of mobile app development concepts and integration points

• Proficiency with SQL and analytics tools (Looker, GA, Amplitude, Mixpanel)

• Hands-on experience with marketing automation platforms (Marketo or similar)

• Experience with customer data platforms (CDPs) and real-time data orchestration

Nice to have

• Experience in a high-growth fintech or financial services environment

• Background in international markets with localisation experience

• Experience working with mobile product teams on in-product messaging strategy

• Knowledge of mobile deep linking and attribution frameworks

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.