Senior Digital Marketing Strategist (hybrid)
Job title: Senior Digital Marketing Strategist (hybrid) in West Des Moines, IA at Zirous
Company: Zirous
Job description: is an accomplished information technology and consulting company based out of West Des Moines, IA. For over 39 years, Zirous has been committed to executing best practices and going above and beyond industry standards to provide viable solutions for customers in all things extended reality, video production, marketing, data & analytics, revenue operations, enterprise integration, identity & access management, and custom application development.Our technology partners include:We are looking to add a full-time Senior Digital Marketing Strategist to our internal marketing team!Location: This position will work in a hybrid model with both work from home (remote) days on each Monday and Friday, as well as on-site days at the West Des Moines, IA office every Tuesday, Wednesday, Thursday. Zirous offers a flexible schedule so that you can work to meet business needs and your personal needs.What you’d be doing:
- This role is a key driver of Zirous' digital marketing efforts, with a focus on executing paid advertising, optimizing web presence, and producing high-quality marketing assets. Collaborating closely with the marketing (Director of Marketing & Digital Marketing Strategist) and sales teams, the position contributes to digital strategy, campaign execution, lead generation, partner initiatives, and performance analytics.
- Lead and manage paid social media campaigns across Facebook, LinkedIn, and Instagram - including audience targeting, creative development, ad structure, A/B testing, and performance optimization.
- Oversee the company website - managing structure, content updates, design, and SEO to ensure an engaging and optimized user experience.
- Utilize tools such as Google Analytics, Tag Manager, and Search Console to monitor performance, track KPIs, and drive data-informed decisions.
- Design and maintain digital and print collateral using Adobe Creative Suite (Illustrator, InDesign, Photoshop), including landing pages, sales materials, business cards, and event signage.
- Develop on-brand templates and assets for web, email, social, and event use.
- Manage full-funnel marketing campaigns and customer journeys-engaging prospects, MQLs, SQLs, and customers throughout their lifecycle.
- Collaborate with sales and marketing stakeholders to align messaging, drive lead generation, and support overall business goals.
- Assist with events, webinars, and partner marketing initiatives, ensuring consistent branding and messaging across all touchpoints.
- Perform other duties as assigned.
- To work independently on your individual tasks, but also work as part of a team on a variety of initiatives. Your digital marketing input is wanted and needed - team collaboration is key.
- To work alongside some of the smartest people you'll ever know. You'll learn from them, and they'll learn from you.
- LOTS of perks: snacks, beverages, social hours, on-site gym & shower facility, small group activity options outside of work (think axe throwing, bowling, pickleball, go-karts, and more), and a flexible work schedule with the ability to work remotely and in the office.
- Recognition for a job well done! Employee of the Month and Employee of the Year awards with bonus amounts for each.
- Company-wide lunches on-site and remotely.
- Lunch and Learns (throughout the year we educate each other on different industry topics).
- Casual dress - jeans, sweatshirts, and flip flops are all acceptable while in our office or while working from home. We do dress up when client-facing, but don't worry if this is your first professional and don't have business clothes - we offer a clothing allowance!
- Professional development opportunities: certifications, continued education, speaking engagements, etc.
- Much, much, more!
- Bachelor's Degree in marketing, communications, or related field
- 3 - 5 years of digital marketing experience
- This person is ideally both highly analytical and creative
- Strong critical thinking and problem-solving skills
- Must be an action-oriented leader who deploys exceptional project management skills
- Proficient in Adobe Creative Suite for design and content development
- Skilled in content management systems (CMS) such as WordPress, with a strong understanding of web optimization and SEO best practices
- Experienced in managing and executing paid advertising campaigns across Facebook, LinkedIn, and Instagram
- Familiarity with email marketing and automation platforms, Marketo, is preferred
- Working knowledge of CRM platforms, with a preference for experience in Salesforce
- Play a vital role in the success of an exceptional team
- Enjoy a competitive salary along with an attractive benefits package, including a 401(k) match
- Thrive in a supportive environment that promotes both personal and professional development
- Experience the best of both worlds with our hybrid model, combining in-office collaboration and remote work days each week
- Benefit from flexible scheduling options
- Take on thrilling and diverse projects that keep you engaged
- Embrace flexible time off (FTO) with unlimited time off - take the time you need while still being there for your teammates and Zirous
- Receive paid holidays to recharge and relax
- Access a cell phone subsidy and discounts with Verizon
- We prioritize our employees' personal time, career aspirations, and life goals