Marketing Specialist

Full-time. Hybrid. $70K/yr + Bonus Potential. We are looking for a Marketing Specialist with 3+ years of marketing experience, preferably in homebuilding or real estate. In this role, you will develop and execute marketing initiatives across multiple channels, including digital, print, and events. Responsibilities include creating marketing materials, managing social media and email campaigns, overseeing signage and collateral, and supporting new community launches. You will collaborate across departments to ensure marketing efforts align with company goals. The ideal candidate is creative, detail-oriented, and skilled in digital marketing, design, and project management. Primary Duties and Responsibilities:

• Create and maintain customized, client-facing marketing materials, including floor plan handouts, price sheets, area maps, plat maps, and more.
• Create and update marketing flyers for company listings.
• Collaborate with the leadership to develop and execute creative marketing campaigns and initiatives, contributing to a range of projects while problem-solving and meeting deadlines.
• Assist with website updates to ensure accurate and engaging content
• Develop and manage signage and marketing collateral
• Plan, create, and schedule content across social media platforms (Facebook, Instagram, LinkedIn, and TikTok)
• Develop email marketing campaigns to drive engagement and lead generation.
• Assist with new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation, and special events; responsibilities can include planning, oversight, and routine site visits
• Collaborate with leadership and sales teams to implement targeted marketing strategies that drive traffic and conversions.
• Set up and maintain Google and Apple business listings to ensure accuracy and visibility.
• Execute public relations strategies to generate positive media coverage and industry recognition
• Maintain good communication and working relationships with the Realtor community, Division Managers, Sales Counselors, and office personnel
• Oversee the creative request process, ensuring timely execution, brand consistency, and excellent customer service
• Assist in planning and executing subdivision events, including Realtor breakfasts, community lunches, and grand openings.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 3+ years of marketing experience, preferably in homebuilding, real estate, or a related industry.
• Strong understanding of digital marketing, social media management, and email marketing.
• Proficiency in design software such as Adobe Creative Suite and Canva.
• Strong project management skills with the ability to multitask and meet deadlines.
• Ability to develop and execute marketing campaigns that drive traffic and engagement.
• Excellent communication and collaboration skills to work effectively with leadership, sales teams, and external partners.
• Attention to detail and ability to maintain brand consistency across all marketing materials.
• Self-motivated, creative thinker with a proactive approach to problem-solving.

Benefits:

• 401K Retirement Plan
• Health, Dental, Vision, and Life Insurance
• Paid Vacation Time
• Paid Parental Leave
• Hybrid Work Environment

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