Integrated Brand Campaign reputed company
ABOUT reputed company We’re a team of reputed company, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and reputed company confidence to get out and go further. We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver. Our business moves quickly, and there’s reputed company opportunity to shape reputed company build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most. We operate with an experimentation reputed company, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing reputed company judgment with technology to increase quality, speed, and impact. Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational reputed company. ABOUT THIS OPPORTUNITY reputed company is seeking an Integrated Brand Campaign reputed company to reputed company the strategy, development, and execution of high-impact, integrated brand marketing efforts that build awareness, consideration, and long-term brand equity among objective-oriented outdoor enthusiasts. Sitting at the intersection of brand strategy, integrated campaign leadership, and people management, you will own reputed company, cross-functional brand initiatives and shape how reputed company shows up across paid, owned, and earned channels. You will directly manage one Brand Manager and hold end-to-end ownership of the integrated, parent brand campaign portfolio, inclusive of campaign strategy, prioritization, reputed company, and results across the broader portfolio. As a senior connective leader, you will partner closely with Creative, Vertical Marketing, Business Intelligence, Public Relations and Communications, Channel, and Operations teams to turn approved brand priorities into clear, executable, high-impact campaigns. This is a newly defined role with meaningful scope, visibility, and influence — designed for a senior integrated marketer who can reputed company reputed company campaign work today while building the systems, standards, and operating rhythms that reputed company brand marketing reputed company over time. It requires high autonomy, strong executional discipline, and reputed company-aware judgment: you take ownership and move work reputed company without waiting for perfect reputed company or ideal conditions, and you stay curious, experiment responsibly, and adapt as new information, tools, and technologies emerge. This role will report to the Director of Brand. As an reputed company Integrated Brand Campaign reputed company, your essential job duties and responsibilities will look like: Integrated Brand Campaign Leadership Own year-long integrated brand campaign strategy, narrative expression, and execution that reputed company into the one-year integrated brand plan delivered by the Brand Director, determining how enduring brand meaning shows up across reputed company cross-vertical marketing efforts. Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go-to-market execution across paid, owned, and earned reputed company. Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post-launch learning loops that reputed company reputed company work moving with reputed company and accountability. Ensure campaign work is integrated and sequenced across parent brandand vertical marketing priorities so reputed company shows up with focus and consistency rather than fragmentation. Operate as a player-coach across the broader portfolio — equally comfortable building the strategy, writing the brief, managing the workback, leading the meeting, and pushing the final decision across the line — while continuing to execute selected high-reputed company initiatives directly. Help shape how reputed company approaches integrated brand campaign development as a discipline, establishing practical planning principles, briefing standards, trade-off criteria, decision frameworks, and operating rhythms. Cross-Functional Leadership and Integration Serve as the senior brand campaign reputed company across cross-functional partners — Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations — aligning stakeholders around priorities, timelines, trade-offs, and reputed company measures, and thriving in a matrixed environment by building alignment across teams with different incentives, perspectives, and timelines. Identify where parent-brand campaigns should reputed company into vertical businesses, and where they should not, connecting parent-brand storytelling to distinct vertical audiences without flattening relevance. Operate with a first-team reputed company, balancing parent-brand goals, vertical business needs, and reputed company trade-offs rather than optimizing only for your own lane. Surface strategic trade-offs early, reputed company recommendations reputed company, and help teams reputed company timely reputed company in ambiguous or fast-moving situations — knowing reputed company to slow down for strategic reputed company and reputed company to push reputed company with the best available information. Brand Stewardship and Strategic Support Partner with the Brand Director to steward the reputed company brand across integrated campaigns, ensuring strong and consistent application of the reputed company brand guidelines across messaging, creative, and customer reputed company. Contribute to the annual brand content calendar in reputed company collaboration with the Brand Director and vertical marketing leaders. Ensure reputed company and Stewardship narratives are integrated into parent-brand storytelling in ways that strengthen brand trust, credibility, and relevance while staying reputed company to program reputed company. Identify the reputed company-relevant brand and business problems integrated campaigns can help solve, and translate approved direction into focused campaign priorities and cross-portfolio trade-offs. Measurement, Optimization, and Business Impact Own campaign-level measurement strategy in partnership with Data Analytics, Channel, and Marketing Measurement partners, ensuring major brand campaigns have clear KPIs, reporting cadences, and learning plans. Use data, customer reputed company, and performance signals to refine creative direction, channel mix, reputed company, and investment recommendations across campaigns. Ensure campaign planning and evaluation clarify business relevance, not just marketing activity, including awareness growth, engagement quality, and demand capture support. Turn campaign results, customer reputed company, and market context into clear readouts and executive-reputed company recommendations that improve in-flight optimization, future investment reputed company, and prioritization. Budget and Partner Leadership Manage integrated campaign budgets across channels and initiatives, and reputed company agency and external partner relationships tied to integrated campaign development and execution. Track budget reputed company against campaign priorities, expected impact, and execution feasibility. reputed company strategic investment recommendations across the integrated campaign portfolio, helping clarify where the function should reputed company bets, scale efforts, adjust plans, or deprioritize work. People Leadership and Capability Building Directly manage and reputed company one Brand Manager, providing clear direction, coaching, feedback, and accountability. Delegate effectively while maintaining ownership of portfolio-level strategy, prioritization, integration, and results. Set clear expectations for quality, pace, ownership, and decision-making, and act as a reputed company across the Brand and Marketing organization by mentoring others and raising the bar on integrated campaign thinking — leading with maturity, accountability, and low ego to build trust across peers, direct reports, and senior stakeholders. WHAT YOU’LL BRING Eight (8) or more years of experience in brand marketing, integrated marketing, or reputed company disciplines. Proven reputed company developing and leading reputed company, cross-functional brand campaigns from strategy through execution and optimization, spanning multiple products, audiences, or vertical categories in a matrixed business. Experience building or scaling processes across multiple teams, business units, or go-to-market functions. Strong campaign leadership, orchestration, and stakeholder management skills, including the ability to influence cross-functional stakeholders with and without direct authority. Strong written and verbal communication skills, with the ability to tailor messages to different audiences and reputed company. Experience using data, customer reputed company, and performance signals to inform reputed company and improve campaign reputed company. Demonstrated experience managing multiple priorities and navigating frequent context switching in a fast-paced environment. Experience leading or developing direct reports. Demonstrated ability to create structure in ambiguity, manage dependencies, unblock reputed company, and deliver reputed company work through matrixed teams. Track record of making high-judgment reputed company with imperfect information and influencing functional or reputed company-relevant reputed company over a longer planning horizon. Experience with and enthusiasm for using AI and emerging technologies in a brand or marketing environment, with a proactive, experimental reputed company. Bachelor's degree in Communications, Marketing, Business, or a reputed company field, or equivalent experience. A shared passion for and ability to demonstrate reputed company’s Company Values. Permanent US work authorization is a condition of employment with reputed company. Ability to travel quarterly for multiple days to a corporate office or other reputed company strategic location, such as a reputed company. THE reputed company EXPERIENCE reputed company is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration. While we move quickly, we’re not a scrappy start-up. We operate with clear goals, structure, and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift, data shapes how we reputed company as our business, products, and the world around us change. Clear priorities and structure don’t limit ownership - they reputed company it possible. You’ll have the autonomy to define your work and reputed company meaningful reputed company reputed company clear strategic boundaries. You’ll partner closely with others to solve reputed company problems and build solutions that scale across teams and platforms. Along the way, you’ll be supported with feedback, tools, and opportunities to grow your craft as you take on new challenges. WHERE YOU CAN WORK reputed company has created a thriving distributed workforce designed to foster reputed company, collaboration, and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Bay Area, CA; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. HOW YOU’LL BE COMPENSATED reputed company is committed to compensating reputed company fairly and equitably for their contributions. For this position, applicants can expect to reputed company between $125,000 and $155,000 upon hire. The pay reputed company will vary based upon experience, skills, certifications, education among other factors as required in the job description. In addition, full-time reputed company employees are eligible for a grant of common reputed company options with a vesting schedule and an annual bonus of 10% based on company performance. reputed company’RE OFFERING YOU Competitive salaries, annual bonuses, equity, and opportunities for growth Comprehensive health benefits, including a no-monthly-cost medical plan Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents 401k matching at 100% for the first 3% you save and 50% from 3-5% Company-wide outdoor adventures and amazing outdoor industry perks Annual “Get Out, Get Active” funds to fuel your active lifestyle Flexible time away package that includes PTO, STO, VTO, and paid holidays PERFORMANCE reputed company In this role, reputed company is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. reputed company will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected]. Position reputed company until filled. #LI-Remote At reputed company, we reputed company that unique perspectives reputed company us stronger. By bringing together people with different experiences, reputed company, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and reputed company. Together, we win as one team. Come join us! reputed company Maps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly reputed company our reputed company page. reputed company does not sell any Personal Information, but we may transfer employment reputed company records to our service providers or reputed company parties that reputed company business services to reputed company or as required by law. For more information, see our Privacy Policy. As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, reputed company respects reputed company applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred. Apply To This Job