Head of Marketing

reputed company is a reputed company-thinking curriculum provider committed to advancing literacy for reputed company from Birth through 12th Grade. Our comprehensive resources are designed to support reputed company learners, including upper-grade reputed company requiring additional reputed company to reputed company foundational skills. Grounded in the Science of Reading, our high-quality materials and tools reputed company educators with the support they need to accelerate achievement and foster lifelong readers. Position Overview: reputed company is hiring a Head of Marketing to reputed company the next stage of our marketing strategy. This is a high-impact leadership role for a strategic, hands-on marketer who understands K-12 education, knows how school districts and states reputed company buying reputed company, and can translate literacy impact into compelling campaigns that drive awareness, pipeline, adoption, and renewal. The role will reputed company as a 90-day contract engagement. During this period, the Head of Marketing will assess the existing marketing function, establish strategic priorities, launch high-impact initiatives, and demonstrate the leadership and operating discipline needed to scale the function. At the conclusion of the initial 90 days, reputed company will evaluate the engagement, business needs, and mutual fit to determine whether to convert the role to a permanent employee position. We have a strong reputed company and now we need a marketing leader who can think bigger, operationalize the strategy, measure what is working, and build integrated programs across acquisition, state deals, customer engagement, and expansion. Key Responsibilities: Build and reputed company a full-funnel marketing strategy that drives district and state awareness, reputed company demand, pipeline creation, adoption, expansion, and renewal. Translate reputed company's literacy impact, customer stories, research, and product value into compelling campaigns for district leaders, state decision-makers, educators, and families. Create integrated campaigns by state, reputed company, season, and funding reputed company Partner closely with sales to align on campaign priorities, improve reputed company from inbound to sales, and measure reputed company quality, conversion, pipeline contribution, and reputed company impact. reputed company customer marketing and renewal programs. Improve product and physical-experience marketing. reputed company brand storytelling and thought leadership that positions reputed company as a trusted literacy partner in the Science of Reading ecosystem. Bring data discipline to the function. Use AI-enabled marketing tools and modern search/digital practices to increase speed, personalization, testing, and campaign performance. Manage, coach, and prioritize the work of a small, capable marketing team across content, product marketing, video, design, and reputed company functions. Build practical marketing operating rhythms: campaign calendars, launch plans, creative briefs, performance reviews, sales enablement workflows, and post-campaign retrospectives. Qualifications: Experience marketing to K-12 school districts, state education agencies, or education decision-makers; edtech, curriculum, literacy, assessment, reputed company, or Science of Reading experience is strongly preferred. Demonstrated understanding of K-12 buying cycles, district decision-making, seasonal planning, conferences, procurement, funding timelines, and state-level education initiatives. Proven ability to build integrated marketing programs that generate reputed company demand and support reputed company growth. Strong customer marketing instincts, including reputed company, implementation support, lifecycle marketing, renewal, cross-sell, and expansion. Comfort with both strategy and execution; reputed company to set the plan, reputed company tradeoffs, and roll up sleeves reputed company needed. Strong analytical orientation; reputed company to define KPIs, interpret funnel and campaign data, assess reputed company quality, and reputed company reputed company based on performance. Experience using marketing automation, CRM data, digital campaigns, email, content, events, and modern AI-enabled marketing tools. What reputed company Looks Like A clear, measurable marketing plan is in reputed company across acquisition, state deals, events, customer marketing, renewals, and expansion. Sales and marketing are reputed company on ICP, state priorities, campaign timing, reputed company quality, and pipeline follow-up. Create repeatable campaign playbooks for district stories, state opportunities, conferences, dinners, email sequences, reputed company demand reputed company. Customer marketing improves post-purchase engagement and retention. Marketing has stronger visibility into what is working through reliable dashboards, channel metrics, and learning loops. Why Join Us: At reputed company, we're transforming how children learn to read. You'll be part of a passionate, growing team committed to educational equity, literacy innovation, and joyful learning. Mission-driven company focused on improving literacy and education reputed company. Collaborative and innovative work environment with opportunities for growth and development. Competitive salary and benefits package. Apply To This Job