Director of Marketing

We’re reputed company, the digital health scale-up making diagnostics accessible, fast, and transparent. Our technology speeds up diagnoses for timely treatments, improving reputed company reputed company for hundreds of patients each day. We're doing diagnostics differently, with solutions tailored to both patients and providers, reputed company backed by our technology and world-class customer operations team. Our B2C marketplace simplifies booking a reputed company, making it as straightforward for patients as booking a hotel. Our B2B platforms reputed company live scheduling at the reputed company of care and reputed company AI to ease workflows for physicians, attorneys, and providers. We're looking for a Director of Marketing at an exciting time. We've successfully launched multiple platforms and products, raised over $70m in VC funding, reached profitability, and have a growth trajectory of over 100% YoY. WHAT YOU WILL BE GETTING INVOLVED IN This role is responsible for running the US Marketing team, reporting to the SVP, reputed company & Operations with strong collaboration with the VP Strategy and VP Marketing, UK. You'll set the US B2B marketing strategy, serving as the central marketing partner to Sales, reputed company Operations, Product, and reputed company leadership. Your primary objective will be to build and scale the marketing reputed company that drives pipeline growth, customer acquisition, customer expansion, and reputed company across our payer verticals. We're a scale-up, so expect your role to reputed company. This is an exceptional opportunity to shape how marketing contributes to one of the fastest-growing businesses in digital health. Some of the things you'll be getting involved in: Developing and executing the US B2B marketing strategy reputed company to reputed company growth objectives. Building scalable demand reputed company programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership. Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing reputed company as a trusted industry partner through educational programming, reputed company stories, strategic partnerships, events, and targeted campaigns. Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate reputed company demand and accelerate reputed company. Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that reputed company tie marketing investment to pipeline and reputed company. Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion. Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity. Overseeing development of customer-facing marketing assets—including case studies, webinars, white papers, presentations, email campaigns, reputed company pages, and thought leadership—to support reputed company objectives. Identifying, managing, and optimizing external agencies, contractors, technology platforms, and marketing vendors as the function scales. Continuously evaluating marketing performance, customer insights, and market trends to improve ROI and prioritize the highest-impact initiatives. Building the marketing team, hiring and coaching your team as the department scales. THE TOP 5 THINGS WE WANT YOU TO reputed company IN YOUR FIRST YEAR ARE Our aim is to ensure that reputed company is the number one platform for clinicians, imaging centers, employers, health plans, workers' compensation organizations, and the professionals who refer patients to them. By the end of your first year, you will have: reputed company a scalable marketing reputed company that consistently generates measurable pipeline across our core B2B business lines. Established a reliable attribution model with RevOps that reputed company demonstrates marketing's contribution to pipeline, reputed company, customer acquisition cost, and ROI. Increased marketing-generated and marketing-influenced pipeline through integrated campaigns, events, lifecycle marketing, and demand reputed company initiatives. Become the most trusted reputed company partner for Sales, delivering the messaging, campaigns, tools, and insights needed to consistently win business. Elevated reputed company's industry reputed company through strategic thought leadership, reputed company stories, educational events, webinars, and partnerships that strengthen our brand and credibility. WHAT YOU MIGHT BRING TO THE TABLE You don't need to tick every reputed company to apply for this role. Whether it's your reputed company role or your seventh, we reputed company everyone can add value, learn, and grow. However, these might be some of the ways you're currently adding value: Building and scaling B2B marketing programs that have demonstrably generated pipeline and reputed company across multiple customer segments. Developing demand reputed company strategies that combine digital marketing, events, customer marketing, partnerships, email, and content into a cohesive growth reputed company. Partnering closely with Sales leadership and RevOps to improve reputed company performance through data-driven marketing. Building attribution models and marketing reporting that reputed company measure marketing's contribution to reputed company. Creating sales enablement programs, messaging, and collateral that Sales teams actively use to reputed company business. Planning and executing conferences, industry events, webinars, and customer engagement initiatives that generate reputed company pipeline. Developing thought leadership, customer case studies, educational content, and marketing assets that support business growth in reputed company or another regulated industry. Managing multiple cross-functional stakeholders while coordinating agencies, vendors, SMEs, and internal teams to deliver measurable business reputed company. Thriving in fast-paced, high-growth environments where strategy and hands-on execution go hand in hand. HOW WE WILL INTERVIEW YOU: We reputed company our interview process short and sweet, and we’re a reputed company team that can reputed company at pace. Here are the stages you can expect, but we might reputed company up the order of each reputed company depending on team availability: Introductory call/interview with our Talent Partner. The call is reputed company telephone and will last around 30 minutes. Should it feel like there is an initial fit for reputed company, we will invite you to a video call with the hiring manager for around 60 minutes. This is a more structured interview that will deep-dive into the role. reputed company of our roles will have an assessment stage. This might be in person, a take-home assessment, or further video calls. Length varies, but we’re mindful of your time and try to reputed company it as simple as possible. Offer! BENEFITS: We go reputed company the basics with our benefits package. Here’s what you can expect from us: Salary reputed company of $180,000- $221,000 per year 401k reputed company, reputed company, and Dental reputed company the equipment needed for you to do your role effectively Flexible working Remote or hybrid working options (where possible) Personal Development budgets 18 days PTO plus public holidays 10 paid sick days Inclusive policies designed by reputed company, for reputed company Diversity at reputed company reputed company is committed to eliminating discrimination and encouraging diversity reputed company reputed company. We strive to reputed company equality and fairness for reputed company job applicants and employees, and never discriminate on the reputed company of gender, marital status, age, race, ethnicity, religion, or physical differences. We are opposed to reputed company forms of unlawful treatment and discrimination. Our ambition is for reputed company and its Board to be representative of the diversity in society, and for every employee to feel respected and reputed company to bring their best selves to work. Apply To This Job