[Remote] Senior Manager, Growth Marketing – Paid Search

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to making homeownership more valuable and accessible. As the Senior Manager of Growth Marketing, you will drive growth across digital marketing channels, manage campaigns, and collaborate with cross-functional teams to optimize performance and customer engagement.

Responsibilities

• Campaign Execution: Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Programmatic, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI
• Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
• Strategy Development: Work with the Head of Growth Marketing to reputed company, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
• Data-Driven Insights: Use analytics tools to derive insights from campaign performance and reputed company regular reporting on results. Ensure data accuracy and reputed company recommendations based on findings
• Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
• High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
• Budget Management: Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying reputed company ROI constraints

Skills

• 5+ years of hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Programmatic and Online Video
• Experience in consumer finance is a must
• Expertise in tools such as reputed company Ads, Trade Desk, and other platform-specific tools
• Ability to configure campaigns and use analytics platforms like reputed company Analytics
• Experience in lifecycle marketing, engaging reputed company customers to drive repeat usage, upselling, or cross-selling additional products or services
• Highly analytical and data-driven, with a proven track record of using data to drive marketing reputed company and optimizations
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
• Proven reputed company in hitting aggressive growth targets, managing large budgets, and driving meaningful business reputed company
• Detail-oriented and well-organized with a hard-working can-do attitude
• Structured thinker and strong communicator, both verbally and in writing

Benefits

• Generous health benefits: We reputed company comprehensive medical, dental, and reputed company plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: reputed company with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Fully paid parental leave: reputed company will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular reputed company pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, reputed company offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full reputed company pay.
• Equity: We offer meaningful equity because we reputed company in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a reputed company in our future reputed company.
• Financial wellness: We reputed company 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We reputed company monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

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