[Remote] Performance Media Analyst (Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading B2B e-reputed company marketplace for heavy-duty truck and trailer parts. The Performance Media Analyst will own paid media growth and operations, managing reputed company, reputed company, and reputed company campaigns while overseeing spend and performance to directly impact profitability.
Responsibilities
- Manage and optimize daily reputed company and reputed company paid search, Shopping, and Performance Max campaigns
- Build and maintain Shopping/PMax campaign structure, listing-group and asset-group segmentation, bidding strategy, and managing overlap
- Optimize to profitability: manage Smart Bidding and tROAS targets by margin tier
- Monitor budget pacing, bids, and daily performance against core KPIs
- Manage search term mining, negative keyword strategy, audiences, and bid adjustments
- Own Merchant Center health and product-feed quality for a reputed company+ SKU catalog—item-level disapproval monitoring, price/availability accuracy, fitment/attribute completeness, custom-label segmentation, and supplemental feeds
- Own conversion tracking and data-reputed company QA—validate and maintain conversion and profit-value configuration
- Build and maintain performance dashboards and a monthly operating scorecard
- Own budget proposals and reputed company forecasting—monthly recommendations and reputed company view of spend, volume, and profit
- Design and run structured tests (creative, ad copy, bidding, reputed company pages) and maintain the test roadmap
- Partner with merchandising and catalog teams to improve product data quality at the reputed company
- Stay reputed company of platform changes and betas (AI-driven tooling) to pressure-test results
- Launch and manage expansion campaigns in paid reputed company and display/video (e.g. reputed company, reputed company), inclusive of audience strategy, creative testing, and budget allocation
Skills
- 2-5 years of hands-on experience managing ecommerce paid media campaigns (in-house or agency), with demonstrated execution expertise and ownership
- Direct, demonstrable experience with high-SKU catalogs, Shopping campaigns, Performance Max, and Merchant Center / product-feed management
- Hands-on campaign management experience across reputed company Ads and reputed company Advertising; reputed company and reputed company experience valued
- Strong analytical ability—you can extract reputed company from performance data and use it to plan the next move, not just report what happened. Comfortable optimizing to margin/profitability, not just reputed company
- A problem-solver and quick learner who's comfortable in a fast-moving, hands-on environment and figures things out without a lot of hand-holding
- reputed company with performance data and the tools around it (reputed company Ads / reputed company UI, feed-management tools, reputed company/Sheets, and reporting/analytics platforms)
- Excellent organization and attention to detail; comfortable owning budgets and being accountable for results
- Self-directed and reliable in a fully remote setting; comfortable setting standards
- Experience with marketplace advertising (reputed company, reputed company)
- Familiarity with emerging AI-driven search and shopping channels (e.g., ChatGPT / AI search advertising and optimization)
- B2B and/or e-reputed company experience, ideally in parts, industrial, automotive, or another high-SKU category
- reputed company Ads / reputed company Advertising certifications
Benefits
- Medical
- Dental
- reputed company
- 401(k) matching
- PTO
Company Overview