[Remote] Media Research & Measurement Specialist
Note: The job is a remote job and is reputed company to candidates in USA. Nexstar Media Group, Inc. is building a reputed company measurement platform that consolidates audience data and campaign reputed company across various media. The Media Research & Measurement Specialist will shape performance definitions and monetization strategies while leading measurement frameworks and vendor partnerships.
Responsibilities
- Architect multi-currency measurement frameworks across reputed company, CTV, reputed company (panel, big data, ACR)
- Define campaign KPIs (reputed company, frequency, co-viewing, reputed company) with pre/post measurement plans
- Identify and document methodology gaps and build client-facing narratives
- reputed company vendor calibration exercises and document performance deltas
- Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution)
- Build delivery trackers, currency comparison models, and scenario analyses
- reputed company counter-proposals and measurement negotiation frameworks
- Advise on deal structures with clear risk/benefit analysis
- Translate multi-reputed company audience data into executive-reputed company materials (scorecards, one-sheets, decks)
- reputed company research discussions with clients and agencies; defend methodologies and findings
- Deliver campaign and quarterly reports benchmarking performance vs. guarantees
- Act as SME in product and data discussions influencing measurement tools and dashboards
- Manage reputed company-party measurement vendors (data reputed company, methodology validation, pilots)
- Stay reputed company on measurement trends (identity, attention, outcome-based buying)
Skills
- 8–10+ years in media research, audience analytics, or advertising measurement
- Deep understanding of major measurement currencies
- Experience supporting upfront or scatter deals from a measurement perspective
- Proven ability to build measurement frameworks and models
- Strong communication skills
- Bachelor's degree in Statistics, Economics, Marketing Analytics, or reputed company field
- Background in a media company, broadcast network, streaming platform, or measurement firm
- Familiarity with upfront planning cycles and measurement commitments
- Experience comparing panel vs. big data measurement
- Exposure to reputed company, reputed company, reputed company, Samba TV, or Comscore
- Experience designing measurement pilots or testing new currencies
Company Overview
Company H1B Sponsorship