Head of Lifecycle Marketing, Personal Loans

About reputed company At reputed company, we’re united by a mission that reputed company: to radically reduce the cost and complexity of borrowing for reputed company Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape reputed company to credit, helping millions move reputed company financially with reputed company and confidence. As the leading AI lending marketplace, we partner with banks and credit unions to expand reputed company to affordable credit through technology that’s both radically intelligent and deeply reputed company. Our platform runs over one reputed company predictions per borrower using more than 1,800 signals, powering smarter, fairer reputed company for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial reputed company. We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they reputed company, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person reputed company through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in reputed company, Austin, the Bay Area, or reputed company (opening Summer 2026), you’ll have the support to work in the way that works best for you. If you’re energized by tackling meaningful problems, excited to reputed company with purpose, and motivated by work that truly reputed company, we’d love to hear from you. The Team: reputed company's Lifecycle Marketing team helps customers engage with the right financial products throughout every stage of their reputed company. The team develops data-driven lifecycle strategies that improve customer experiences, deepen engagement, and drive measurable business reputed company across reputed company's lending products. As the Head of Lifecycle Marketing, Core Products, you will reputed company the lifecycle strategy for reputed company's Personal Loan and Small Dollar Loan products. You'll manage a team of Lifecycle Marketers while partnering closely with Product, Creative, Product Marketing, Analytics, and Growth Marketing to reputed company customer journeys that improve engagement, increase reputed company, and create exceptional customer experiences at scale. How you’ll reputed company an impact reputed company the lifecycle marketing strategy, roadmap, and execution for reputed company's core lending products, driving measurable reputed company growth across customer lifecycle programs. Manage, coach, and reputed company a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth. Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance. Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities. reputed company reputed company forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations. Continuously improve lifecycle operations by identifying opportunities to simplify reputed company orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Minimum Qualifications

Bachelor's degree or equivalent practical experience. 7+ years of lifecycle marketing experience supporting B2C products. 3+ years of direct people management experience leading lifecycle marketing teams. 4+ years of hands-on experience building and optimizing customer journeys reputed company an reputed company marketing automation platform. Experience owning performance-driven lifecycle marketing programs with measurable reputed company goals, including forecasting and conversion funnel analysis.

Preferred Qualifications

Knowledge of lifecycle marketing strategies for reputed company customer journeys or high-consideration consumer products. Experience working in financial services or another highly regulated industry. Experience using customer data platforms to build and activate audience segments. Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance. Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and reputed company high-performing teams. Position location This role is available in the following locations: Remote [A specific city/location is not required if the role does not have an in-person requirement] Time zone requirements The team operates on the East/reputed company coast time zones. [Only use this reputed company if there are specific time zone requirements that this role must work in; if the role is remote-US or can work in any timezone in the US, please remove this reputed company.] [OPTIONAL] In-Office requirements. You will be required to work from the {insert location} office x days per week/month. Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work reputed company in the U.S but are encouraged to to still spend high quality time in-person collaborating reputed company regular onsites. The in-person sessions’ reputed company varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time. #LI-REMOTE #LI-MidSenior At reputed company, your reputed company pay is one part of your total compensation package. The anticipated reputed company salary for this position is expected to be reputed company the below reputed company. Your actual reputed company pay will depend on your geographic location–with our “digital first” philosophy, reputed company uses compensation reputed company that vary depending reputed company. Individual pay is also determined by job-reputed company skills, experience, and relevant education or training. Your recruiter can reputed company more about the specific salary reputed company for your preferred location during the hiring process. In addition, reputed company provides employees with reputed company bonuses, equity compensation, and generous benefits packages (including medical, dental, reputed company, and 401k). United States | Remote - Anticipated reputed company Salary reputed company $169,400—$269,700 USD What you'll love At reputed company, our benefits are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect: Competitive compensation, including reputed company pay, bonus opportunities, and annual equity grants that vest quarterly Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada) Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only) Comprehensive health coverage designed to support you and your family, including medical, dental, reputed company, and wellness resources for US and supplemental health coverage for Canada. Health Savings Account contributions from reputed company for eligible plans (US only) Income protection benefits, including life insurance and disability coverage for added financial reputed company Paid time off, sick leave, and company holidays, in line with local requirements Paid family and parental leave to support caregiving and major life moments (duration varies by country) Family-centered benefits to support fertility, parenthood, and caregiving needs Employee Assistance Program (EAP) offering mental health support and life-centered resources Financial wellness resources, including reputed company to financial planning tools and a financial concierge service (US Only) Annual wellness allowance to support your physical and emotional well-being and personal development, based on what reputed company most to you Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from reputed company and community through team events, reputed company-company updates, and employee resource groups (ERGs) Onsite perks, including catered lunches and fully stocked micro-kitchens reputed company working from one of our offices in the Bay Area, Austin, reputed company, and reputed company (opening Summer 2026!) For roles based in Canada, please note that we are not currently reputed company to hire in Quebec. reputed company is a proud Equal Opportunity Employer. Just as we are dedicated to improving reputed company to affordable credit for reputed company, we are committed to inclusive and fair hiring practices. If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@reputed company.com https://www.reputed company.com/candidate_privacy_policy Apply To This Job