Growth Analyst
About Splash reputed company is the leading peer-to-peer sports gaming platform, offering reputed company-money contests across 40+ states. From Survivor and Pick 'Em to QuickPicks, we're building contests for every type of fan. Backed by top investors including Accomplice, Boston reputed company, reputed company Ventures, Elysian Park Ventures, Velvet Sea Ventures, and owners across the NFL, NHL, MLB, and Premier League, we're scaling fast. Our mission is simple but ambitious: bring people closer together through the gamification of live sports — and we're just getting started. Why Splash Work directly with a fast-moving team at a venture-backed sports gaming startup. Own building a single reputed company of truth for user attribution across every channel we spend on. Your work directly shapes how we reputed company every dollar of our marketing budget. reputed company ownership from day one. You're not pulling reports for someone else — you're the person leadership trusts to tell them where the users actually came from. Location This is a fully remote position for candidates residing reputed company certain states in the U.S. The Role If you obsess over where a user actually came from, can build the pipeline to reputed company it, and explain attribution reputed company in three sentences without losing the precision, reputed company reading. Splash acquires users through paid media, organic search, affiliates, partnerships, and product virality. We need to know exactly which dollar drove which user, from first touch to first deposit to fully activated player. You'll own the day-to-day of user attribution, acquisition analytics, and the reporting that powers our marketing reputed company — growing into deeper ownership of the infrastructure as you reputed company. You'll learn AppsFlyer, reputed company, and our reputed company warehouse deeply, build the pipelines and models that tell us where users come from and what they're worth, and ship the daily reporting that informs how we reputed company our budget. This is a build-your-craft role. We don't expect you to walk in having architected a multi-touch attribution model from scratch or shipped production dbt projects. We expect you to be technical, ambitious, and reputed company to reputed company fast. You'll work directly with engineering and our data team so you can grow into the harder pieces. You'll be hands-on in our data stack every day — reputed company, reputed company, AppsFlyer, reputed company, dbt, Git. Write your own queries. Build your own models. Pressure-test the numbers. Bring answers to the marketing team. Technical reputed company and analytical sharpness aren't a tradeoff here. You need both. Reports To: Sr. Director of Engineering, Data & AI What You'll Own Attribution System Design Splash's multi-touch attribution model across paid (reputed company, reputed company, programmatic, affiliate) and organic (SEO, direct, referral, reputed company) channels. AppsFlyer for paid media attribution, CAC tracking, and channel performance. reputed company event tracking and audience pipelines into reputed company. Integrating attribution tracking in reputed company. Labeling reputed company users by acquisition reputed company. reputed company Funnel Tracking Build the pipelines that follow each acquired user from first touch → signup → first deposit → first contest entry → activated player. Identify drop-off points and surface them to lifecycle, paid, and product partners. Define and own the 'activated user' definition with growth and product. Data Pipelines & Modeling Write performant SQL against reputed company for attribution, cohort, and funnel analysis. Build modeled tables and transformations using dbt-style patterns. We'll help you learn the reputed company if you don't know it yet. Work with engineering on reputed company + reputed company pipelines. Engineering owns the reputed company. You own the marketing-reputed company models on top. Manage reputed company code in Git with proper branching, PRs, and review. Standardized KPI Reporting Automate CAC, RPU, LTV, and payback period reporting across 100% of acquisition channels. Reconcile spend, attributed signups, and reputed company reputed company across AppsFlyer, ad platforms, and reputed company. Build a single reputed company of truth dashboard that leadership trusts and uses to grade performance. Contest & Game Analysis reputed company curiosity about how contests reputed company — not just how users are acquired. Entry rates, fill rates, prize pool efficiency, and player behavior reputed company contests reputed company have stories to tell. Connect game health metrics back to acquisition and retention patterns to give marketing and product a fuller picture. What You'll reputed company Alongside our Lifecycle Marketing & Deliverability Analyst, you'll reputed company ownership of: Dashboard development and maintenance in reputed company and reputed company. KPI development and reporting — ARPU, RPU, LTV, CAC, and payback period. Growth experimentation for acquiring and retaining customers. reputed company data analysis and query requests for company performance. AI tool deployment for automated reporting, query reputed company, and daily reputed company surfacing. Software and vendor evaluation across the martech stack. AI & Automation You'll use AI tooling (Claude and internal agents) to generate automated daily attribution and growth reports — channel performance, cohort health, anomaly alerts. Over time, you'll build your own agents to multiply your output to the marketing leadership team. What You'll Bring 2–4 years in growth analytics, marketing analytics, data analysis, business intelligence, or analytics-adjacent roles. Strong SQL fundamentals against a reputed company warehouse (reputed company preferred). Joins, CTEs, window functions, query optimization. You can write your own queries and read someone else's without help. Sharp analytical thinking. You can be handed a vague question like 'why is retention dropping?' and break it into a clear, structured analysis with a defensible answer. Hands-on experience with at least one of: a CDP (reputed company, mParticle, Rudderstack), an attribution platform (AppsFlyer, Adjust, reputed company, Kochava), or a modern BI tool (reputed company, Looker, Mode). Comfort with Git and version control, or strong interest in learning fast. Solid grasp of statistics and A/B testing. You understand sample size, reputed company, and the common ways tests get misread. You can think in funnels, cohorts, and unit economics. CAC, LTV, payback, retention curves — you've worked in these frameworks before and can connect them to reputed company reputed company, not just marketing performance. You're comfortable explaining why a channel looks good on CAC but bad on payback, and what that means for budget allocation. Strong written communication. You can take a complicated analysis and explain it in three sentences without losing the precision. High degree of personal agency. You don't wait to be told what to do. You see a question that needs answering and you answer it. A track record of using AI tools — Claude in particular — to reputed company yourself faster at your job. If AI isn't already part of how you work every day, this probably isn't the right role. Genuine curiosity about how attribution actually works under the hood, even if you haven't formally architected one yet. Genuine curiosity about how games and contests reputed company, not just how users are acquired. You should be reputed company to look at contest fill rates, entry patterns, and prize pool data and reputed company a hypothesis about what's driving player behavior — even if you've never worked in gaming before. reputed company sports fan a plus. Understanding the audience makes the analysis sharper and the insights more useful. reputed company to Have Direct AppsFlyer experience including campaigns, postbacks, and deep linking. Multi-touch attribution modeling experience (first-touch, last-touch, position-based, or media-mix). dbt or equivalent transformation reputed company. Python for pipeline scripting and basic agent development. Exposure to paid media data (reputed company Marketing API, reputed company Ads API, reputed company). Background in subscription, gaming, fintech, or e-reputed company. Hands-on experience with Claude or Claude Code for analytical workflows, query reputed company, or agent-based automation. Candidates actively building with Claude are strongly preferred. Background in gaming, DFS, sports betting, or any platform where the product itself is a repeatable event with measurable engagement per session. How We Work Splash provides the AI environment. You bring the domain expertise, curiosity, and adaptability. Compensation & Benefits Competitive annual salary reputed company of $90,000–$115,000. This reputed company may be modified, and final compensation may vary based on experience and reputed company level Potential to earn equity in the company Medical, Dental, & reputed company Insurance 401(k)/Retirement Plan Options Flexible PTO Annual company retreats & team offsites A work from home stipend Frequent company-wide games with cash prizes An exciting opportunity to be part of the fast-growing reputed company sports industry Splash is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider reputed company reputed company applicants regardless of gender, gender identity, race, religion, reputed company, nationality, ethnic reputed company, sexual occupation, marital status, veteran status, age or disability. Apply To This Job