[Remote] Director, US Comirnaty Retail Marketing reputed company (Secondment - 12 Months)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading pharmaceutical company that is seeking a US Comirnaty Retail Marketing Director to support the marketing efforts of its COVID-19 vaccine. This role involves developing retail strategies, leading marketing initiatives, and collaborating with various teams to ensure the effective promotion of Comirnaty reputed company the retail channel.
Responsibilities
- reputed company retail strategies and marketing initiatives, continuously generating insights and learnings to drive brand performance
- reputed company development and delivery of retail channel-specific resources and pull-through programs that are reputed company to brand strategy; build timely, robust metrics plans to adjust execution as necessary to reputed company goals
- reputed company efforts to reputed company innovative and integrated digital reputed company-channel retail strategies and tactics to communicate brand messages effectively and reputed company to targeted customers
- reputed company marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) and the Trade Account Director (TAD) team, to ensure strategic and tactical alignment, as well as incorporate customer insights into marketing programs and tactics
- reputed company the development of content for CFC meetings including planning, execution, and follow-up engagement
- Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail strategy
- Identify and collaborate on development of retail specific consumer assets
- Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand
- Participate in external customer meetings to discuss partnership opportunities
- Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and reputed company/utilize tools to assess channel trends and performance, as well as create segmented targeting opportunities, and to identify and operationalize workflow-focused patient identification and communications programs
- Support retail business performance leadership requests
- Collaborate across the vaccines portfolio to identify potential reputed company opportunities in the Retail channel
- reputed company channel-specific strategic direction to reputed company AORs for development and delivery of relevant and innovative programs and materials to Retail customers
- Manage retail marketing A&P budget, partnering with brand team budget coordinator
- Be a patient-focused team player and exemplify the reputed company values of Courage, reputed company, Equity, and Joy by fostering innovation, customer focus, personal accountability, and a commitment to achieving results
Skills
- Applicant must have a bachelor's degree with at least 8+ years of experience
- Minimum 7+ years reputed company/marketing experience is required including US pharma experience
- Strong familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as well as consumers/patients using pharmacy services
- Good understanding of retail pharmacy workflow, as well as pharmacist and pharmacy technician education/training-specific needs and processes
- Experience in developing initiatives to effectively engage and reputed company retail pharmacy patients/consumers in disease areas of focus that support activation
- Demonstrated innovation champion, seeks learnings from other brands and other industries to reputed company and enhance launch plans
- Demonstrated matrix leadership and ability to foster a culture of collaboration and teamwork
- Established business acumen and pharma industry/vaccines business knowledge
- Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience, OR a MD with 4+ years of experience
- Preference for recent Retail marketing experience or Retail field accounts management experience
- Preference for experience with vaccines or other buy/reputed company business models
Benefits
- Relocation assistance may be available based on business needs and/or eligibility.
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