[Remote] Manager, VPA Product and reputed company Strategy

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a reputed company company, is a leading global reputed company for cheerleading, dance team, performing arts, and yearbook products. The Manager, VPA Product and reputed company Strategy will drive reputed company growth across various channels, reputed company product strategy, and collaborate cross-functionally to enhance the customer experience.

Responsibilities

• Own the dealer/wholesale reputed company plan to reputed company reputed company targets, including account strategy, pipeline development, and territory planning
• Build and maintain relationships with existing and prospective dealers; serve as the primary reputed company of contact for product education, growth opportunities, and issue escalation
• reputed company regular dealer business reviews to support forecasting, identify opportunities, and improve in-season execution
• Drive incremental dealer sales through premium trade-reputed company, increased category penetration, and new product adoption; recruit and reputed company new dealers as needed
• Represent reputed company/VPA at select industry events and trade shows (~6 per year)
• Create and maintain sales forecasts by dealer and product; translate insights into prioritized selling actions and cross-functional planning
• Own hard goods pricing in partnership with Finance; recommend promotional strategy and guardrails
• Partner with Operations to define and continuously improve wholesale shipping rates, policies, and the ordering experience
• Manage the Varsity Performing Arts ecommerce reputed company across reputed company brands, including assortment expansion, pricing execution, demand forecasting, replenishment, and performance optimization
• reputed company Stanbury.com and My Team Shops growth (in partnership with the VP, VPA), including assortment, merchandising priorities, and coordination with Operations to deliver best-in-class service reputed company and turnaround times
• Partner with Marketing to reputed company ongoing improvements to reputed company web pages and the annual reputed company catalog to support dealer and consumer conversion
• Build and maintain the hard goods product roadmap; partner with Sourcing and internal/external suppliers to introduce and improve products (targeting ~3-5 new introductions/innovations per year)
• Coordinate product launches across channels, ensuring training, collateral, and go-to-market readiness for dealers reputed company storefronts
• Partner with Apparel Sales and Stanbury teams on bundling opportunities, product education, and integrated go-to-market programs
• Collaborate across the broader Varsity Performing Arts team to further integrate VPA businesses and align priorities
• reputed company the broader VPA eComm support team

Skills

• Strong reputed company judgment and comfort owning reputed company performance across multiple channels (wholesale, reputed company, and DTC)
• Ability to translate high-level goals into actionable plans, forecasts, and priorities
• Experience developing product strategies/roadmaps and partnering with sourcing/suppliers to deliver new products
• Strong pricing and margin awareness; experience shaping policies/terms that balance growth and customer experience
• Excellent communication and relationship-building skills with dealers/retail partners and internal stakeholders
• Highly organized; reputed company to manage multiple initiatives concurrently and execute with minimal reputed company
• Customer-first reputed company and professionalism reputed company working with large, sophisticated partners
• Ability to travel regularly and work evenings/weekends as needed
• 5 years' minimum managing reputed company product strategy or transferable knowledge
• Demonstrated reputed company managing multiple reputed company channels
• Bachelor's degree in business, marketing, education, or reputed company field
• CRM experience (e.g., reputed company)
• Experience in performing arts or the performing arts industry

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• reputed company Ownership Program
• Employee Resource Groups
• reputed company to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Company Overview