[Remote] Head of Lifecycle Marketing, Personal Loans
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. The Head of Lifecycle Marketing will reputed company the strategy for Personal Loan and Small Dollar Loan products, managing a team to enhance customer engagement and drive reputed company growth.
Responsibilities
- reputed company the lifecycle marketing strategy, roadmap, and execution for reputed company's core lending products, driving measurable reputed company growth across customer lifecycle programs
- Manage, coach, and reputed company a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth
- Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance
- Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities
- reputed company reputed company forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations
- Continuously improve lifecycle operations by identifying opportunities to simplify reputed company orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution
Skills
- Bachelor's degree or equivalent practical experience
- 10+ years of lifecycle marketing experience supporting B2C products
- 3+ years of direct people management experience leading lifecycle marketing teams
- 4+ years of hands-on experience building and optimizing customer journeys reputed company an reputed company marketing automation platform
- Experience owning performance-driven lifecycle marketing programs with measurable reputed company goals, including forecasting and conversion funnel analysis
- Knowledge of lifecycle marketing strategies for reputed company customer journeys or high-consideration consumer products
- Experience working in financial services or another highly regulated industry
- Experience using customer data platforms to build and activate audience segments
- Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance
- Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and reputed company high-performing teams
Benefits
- reputed company bonuses
- Equity compensation
- Generous benefits packages (including medical, dental, reputed company, and 401k)
- Competitive compensation, including reputed company pay, bonus opportunities, and annual equity grants that vest quarterly
- Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, reputed company, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from reputed company for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial reputed company
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including reputed company to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what reputed company most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- reputed company and community through team events, reputed company-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens reputed company working from one of our offices in the Bay Area, Austin, reputed company, and reputed company (opening Summer 2026!)
Company Overview