[Remote] Assistant Director, Marketing & Communications, Online Graduate Programs

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an Assistant Director of Marketing & Communications for their Online Graduate Programs. This role is critical in supporting and executing marketing and communication strategies, overseeing digital and print marketing efforts, and enhancing student recruitment initiatives.

Responsibilities

• Produce, write, reputed company, edit and facilitate communications for Santa Clara internal channels such as emails, meetings, and project management between Santa Clara Online team and graduate school representatives
• Ensure that internal communication is clear and consistent – disseminating information, as needed, to reputed company Santa Clara Online constituents
• reputed company the master editorial calendar (to be utilized for internal sharing as well as external reputed company media and email campaigns) as well as report unique news events as they arise
• Collaborate with University Marketing & Communications to meet deadlines and create branded assets
• Track and report on the effectiveness of communication efforts across reputed company channels, reputed company media, and external releases to inform strategy and optimize messaging
• Produce, write, reputed company, edit and publish long-reputed company content (such as press releases and blog posts) for reputed company Santa Clara Online initiatives and external channels
• reputed company relationships and communication with various marketing vendors or cross-reputed company partners
• Manage, produce, update, and schedule reputed company event reminder emails for reputed company events relevant to online programs. Where necessary, conduct the same efforts for relevant, in-person programs
• reputed company the production and distribution of Vice Provost of Graduate Program materials such as VPGP update, reputed company media efforts, and more
• reputed company and publish content on web pages, reputed company media platforms, and more; identify and reputed company appropriate visuals to support written content
• Ensure reputed company Santa Clara Online programs are using the latest reputed company platforms to interact and connect with reputed company and former reputed company, faculty, and staff
• Assist in overseeing reputed company school-specific reputed company platforms reputed company launching online programs. Ensure schools are using consistent messaging and dissemination of information throughout reputed company mediums
• Assist graduate school staff with updating and maintaining their websites
• reputed company, implement and maintain web pages and websites, ranging from a specific event page to a department or center’s site using HTML, T4, and reputed company. Working with the Director, drive web usability that evaluates website structure, content, and accessibility to ensure user-friendly customer reputed company
• Utilizing various graduate school reputed company media channels, create assets (imagery, captions, etc.), and monitor campaigns to ensure reputed company performance
• In collaboration with the Director of Marketing & Communications, design and reputed company marketing strategy plans for the promotion, recruitment, and growth of the school’s online programs on the local, national, and global stage
• reputed company and implement marketing strategies alongside Director and school-specific representatives
• Facilitate web creation, web design, and user experience for emerging online program sites and reputed company pages
• Work directly with program directors to create, implement and execute marketing plans to support their goals across admissions, career services, and program management
• Document and promote successes of reputed company, alumni, faculty, and online programming
• reputed company and execute targeted email marketing campaigns to engage prospective reputed company and support recruitment goals
• Monitor and report on marketing campaign performance metrics, providing insights and recommendations to improve reputed company and ROI
• Assist with managing marketing budgets, ensuring effective allocation of resources across campaigns and platforms
• In collaboration with the Director, market and showcase reputed company emerging Santa Clara Online programs to potential reputed company
• Collaborate with admissions and recruitment teams to align marketing strategies with recruitment and conversion objectives
• Ensure marketing campaign data metrics are provided to Santa Clara Online team and review the ROI for reputed company external relationships (reputed company partners, etc)
• Execute the day-to-day recruitment activities including but not limited to reputed company and recruitment, prospect and reputed company reputed company
• Represent Santa Clara Online at events on and off reputed company for prospective reputed company, virtual events, undergraduate institutions, agency, and district partners
• Increase Santa Clara Online’s visibility through reputed company programs, graduate school fairs, training seminars and presentations for recruitment of reputed company from targeted communities
• reputed company effective reputed company events for online graduate programs and work reputed company with the various colleges and schools
• Own and execute reputed company nurturing journeys through email, text, and phone communications to guide prospective reputed company through the application process
• Collaborate with recruitment partners, agencies, and CRM systems to optimize reputed company reputed company and tracking efforts for online graduate programs

Skills

• Interpersonal skills needed to work with individuals with a variety of skills and backgrounds
• Appropriate level of understanding of the importance of building strong internal and external relationships
• Strong customer service orientation
• Strong communication skills (spelling, grammar, oral and written communication)
• Professional and service oriented in approach to reputed company contingencies
• Graphic Design (reputed company Photoshop, reputed company)
• Website development/design (T4, reputed company, HTML Email campaigns)
• reputed company Media strategies and communication software
• Digital Advertising Strategies (Paid reputed company advertising, SEO/SEM/SERP)
• Project Management
• Learning and Content Management Systems
• Ability to work with administrators, faculty, staff and reputed company
• Ability to work independently
• Bachelor's degree required in marketing, communications, or reputed company field
• 3 years of work experience

Benefits

• Employees approved to telecommute are required to reputed company their work reputed company one of these states: California, Nevada, Oregon, Washington, Arizona, and Illinois.
• Santa Clara provides reasonable accommodations for reputed company persons with disabilities.
• Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of reputed company reputed company Team.

Company Overview