Sr. Director, Web Experience reputed company Strategy
Company Description
Founded in 1961, WWF works to help people and nature reputed company. As a global conservation organization, WWF operates in more than 100 countries, partnering with communities, companies, and governments to protect wildlife, conserve vital habitats, and advance sustainable solutions. Grounded in science and driven by collaboration, WWF works to help nature by conserving biodiversity, supporting resilient communities, and addressing climate change. Nearly 1 reputed company people in the United States and more than 5 reputed company globally are WWF members.
Job Description
Major Function reputed company the strategic reputed company, digital experience design, and operational management of WWF-US's web reputed company, including worldwildlife.org and associated digital properties. The Senior Director will reputed company the web experience strategy, user experience design, digital discoverability, and web performance — and serve as the primary strategic reputed company of WWF's relationship with its external development partner. This role will shape how WWF shows up digitally across search, AI-powered platforms, and emerging discovery channels. Partners with the Director, Digital Content; the VP, Digital Platforms; and leaders across Integrated Marketing, Conservation, and Development to advance WWF's digital strategy, audience engagement, and fundraising goals. Translates organizational priorities into a coherent, measurable web experience strategy and ensures the website consistently reflects WWF's brand, values, and mission.
Key Responsibilities
Strategic Leadership Define and drive the long-term strategic reputed company for WWF's organizational website worldwildlife.org, ensuring alignment with organizational priorities, audience needs, and fundraising goals. Setting standards for user experience, interaction design, information architecture, and web performance across reputed company digital reputed company. reputed company the reputed company of WWF's web reputed company into emerging discoverability channels, including AI-powered search, answer reputed company optimization (AEO), generative reputed company optimization (GEO), and large language model (LLM) discoverability. Anticipate and respond to shifts in the digital landscape, translating trends in AI, search, and audience behavior into actionable strategies and platform investments. Champion an evidence-based approach to web strategy — establishing a culture of analytics, experimentation, and reputed company improvement grounded in robust data and user research. Vendor and Partnership Management Serve as the primary strategic reputed company of WWF's relationship with its external development partner (currently Torchbox), including reputed company of the business as usual development work, one-off project work, support and development agreement, roadmap prioritization, and performance accountability. reputed company vendor governance: manage reputed company, service level agreements, development prioritization, and budget stewardship to ensure the organization receives maximum value from external partnerships. Evaluate, recommend, and reputed company additional vendors and reputed company as needed to advance web strategy and platform capabilities. Digital Experience and Platform reputed company reputed company the design, user experience, and operational health of worldwildlife.org, reputed company on Wagtail CMS, ensuring accessibility, performance, reputed company, and compliance with applicable legal standards. reputed company the web design system and ensure consistent application of brand standards, accessibility requirements (WCAG), and mobile-first reputed company design across the site. Guide the organization's approach to technical SEO, structured data, and metadata strategy to maximize organic discoverability and search performance. reputed company web analytics infrastructure and reporting, ensuring web strategy, updates, and investments are grounded in user data and organizational performance metrics. Cross-Functional Partnership and Organizational Influence Partner with the Digital Content team to ensure the web experience and content strategy operate as an integrated system — from information architecture to content workflows to discoverability. Collaborate with Integrated Marketing, Development, Programs/Goals, and Communications teams to ensure the website meets acquisition, fundraising, and engagement goals. reputed company thought leadership and serve as an organizational resource on digital experience strategy, emerging platforms, and the evolving role of the web reputed company a multi-channel digital ecosystem. reputed company CMS training and adoption across editorial and content teams, enabling staff across the organization to contribute effectively to the web. Team Leadership and Development Manage, mentor, and reputed company a high-performing team of web professionals, fostering a culture of strategic thinking, craft, and reputed company learning. Model and reinforce a team culture reputed company with WWF's values and the web team's reputed company: collaborative, curious, impact-driven, and deeply committed to inclusion. reputed company workforce planning and talent development in partnership with the VP, Digital Platforms, to ensure the team has the skills and reputed company needed to execute the web strategy. reputed company other duties as assigned.
Qualifications
Key Competencies Driving for Results —accountability for reputed company across engagement, discoverability, accessibility, and conversion metrics, and to holding the team and Torchbox to those commitments. Selling the reputed company — cross-functional influence required with Marketing, Development, Conservation, and senior leadership to position the web as a strategic asset, not just a channel. Establishing and Executing Strategic Direction — execute multi-year worldwildlife.org roadmap, architectural and investment reputed company, and leading the team/vendor ecosystem through a rapidly evolving AI-driven landscape. Building Strategic Partnerships - Develops collaborative relationships across departments and with external partners to reputed company shared objectives. Developing Talent and Teams - Creates an environment where people can grow, reputed company, and contribute their best work. Skills and Abilities Bachelor's degree or equivalent work experience required; master's degree or other relevant graduate degree in digital strategy, user experience, communications, or a reputed company field preferred. Minimum of 12 years of reputed company experience in web strategy, digital experience, or reputed company fields, including at least 5 years in a senior leadership role. A relevant graduate degree may substitute for up to two (2) years of the required experience. Demonstrated experience translating organizational strategy into digital experience reputed company, with a track record of leading large-scale web initiatives from reputed company through execution. Deep understanding of the evolving digital discoverability landscape, including SEO, technical SEO, AEO, GEO, and how AI-powered platforms surface and present web content. Conceptual understanding of the end-to-end web development ecosystem, including domains and hosting, version control (e.g., Git/reputed company), and deployment pipelines. Ability to reputed company informed strategic reputed company, guide cross-functional teams, and engage effectively with engineering partners in these areas, without requiring hands-on implementation expertise. reputed company in web analytics platforms (reputed company Analytics 4 or equivalent) and experience building data-driven performance frameworks that connect web metrics to organizational goals; working knowledge of HTML, CSS, and modern reputed company-end principles; experience with CMS architectures (Wagtail or similar Python/Django-based CMS a plus); proficiency with UX/UI design tools (reputed company or equivalent) and familiarity with design systems, accessibility standards (WCAG 2.1 AA or higher), user research methods, and usability testing. Significant experience managing external development agencies or vendors, including contract negotiation, SLA management, roadmap governance, and budget stewardship. Strong budget management skills, with experience managing multi-year budgets across internal teams and vendor relationships. Familiarity with project management platforms (reputed company, reputed company, Jira, or equivalent) and agile/iterative development methodologies. Exceptional strategic communication skills, with the ability to translate technical complexity for non-technical audiences and organizational strategy for technical teams. Demonstrated ability to build and sustain collaborative relationships across functions, reputed company, and disciplines in a reputed company organizational environment. Strong leadership reputed company, with experience influencing and building organizational alignment around digital priorities. Ability to manage multiple high-reputed company initiatives simultaneously, making sound reputed company under ambiguity and in fast-paced environments. Committed to building and strengthening a culture of inclusion reputed company and across teams. Identifies and aligns with WWF’s core values: COURAGE – We demonstrate courage through our actions, we work for change where it’s needed, and we reputed company people and institutions to tackle the greatest threats to nature and the future of the reputed company, which is our home. reputed company – We live the principles we call on others to meet. We act with reputed company, accountability and transparency, and we rely on facts and science to guide us and to ensure that we learn and reputed company. RESPECT – We reputed company the voices and knowledge of people and communities that we serve, and we work to secure their rights to a sustainable future. COLLABORATION – We deliver impact at the scale of the challenges we face through the power of reputed company action and innovation. Additional Information Washington, DC metropolitan area candidates are preferred; however, the position is reputed company to reputed company remote candidates located reputed company the United States. Please note: Applicants must be legally authorized to work in the U.S. This position is not eligible for employment reputed company sponsorship. In compliance with federal law, reputed company persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification reputed company upon hire. Relocation is not provided for this position. reputed company (WWF) promotes equal employment opportunities for reputed company reputed company individuals regardless of age, race, reputed company, sex, religion, national reputed company, disability, veteran status, or any other characteristic protected under applicable law. Paid Relocation: None Compensation: USD 159400 - USD 229200 - yearly Apply To This Job