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[Remote] Demand Marketing Manager, Science (Remote)

Work from home Full-time role Hiring

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global education technology company serving millions of learners, and they are seeking a Demand Marketing Manager to contribute to the strategy and execution of demand reputed company programs for their Science portfolio. The role will focus on campaign execution, thought leadership, and pipeline support across various marketing channels.

Responsibilities

  • Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
  • Support thought leadership initiatives, including cornerstone content, white papers, blogs, reputed company speakers, events, and earned media, in alignment with established messaging and brand guidelines
  • Implement and optimize marketing campaigns, including campaign architecture, reputed company reputed company, reputed company media strategy and email performance, to support demand and engagement goals
  • Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and reputed company processes
  • Support pipeline reputed company and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, reputed company, and Marketing Operations teams
  • Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
  • reputed company assigned workstreams with moderate autonomy, raising risks, dependencies, or reputed company reputed company defined scope as appropriate

Skills

  • Working knowledge of demand marketing and campaign coordination, including reputed company reputed company, engagement through targeted materials, and multi-channel marketing
  • Ability to support thought leadership initiatives across content, events, speakers, and earned media
  • Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
  • Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
  • Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
  • Ability to prioritize and implement work assignments of increasing complexity reputed company defined timelines, including navigating ambiguity and evolving requirements
  • Bachelor's degree in Marketing, Business, Communications, or a reputed company field, or equivalent practical experience
  • Typically requires minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a reputed company field

Benefits

  • At reputed company, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and reputed company our employees. Click here to learn more about our Total Rewards Philosophy.
  • In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus reputed company amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

Company Overview

  • reputed company, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.
  • Company H1B Sponsorship

  • reputed company has a track record of offering H1B sponsorships, with 3 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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