[Remote] Director of Product Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company, an reputed company company, is the leading provider of education solutions for reputed company diagnosed with autism and other learning challenges. They are seeking a Director of Product Marketing to own product positioning and messaging, manage product launches, and support cross-functional teams to effectively bring products to market.

Responsibilities

• Own end-to-end positioning and messaging for the neurodiversity product portfolio, ensuring reputed company across student, teacher, and administrator audiences
• reputed company and maintain a deep understanding of the competitive landscape, buyer needs, and the evolving assistive technology market
• Define and reputed company a differentiated value proposition that resonates with SENCOs, special education teachers, and district leaders
• Partner with Product to influence roadmap priorities through market reputed company and customer evidence
• Own the launch process for new products and significant feature releases: planning, messaging, timing, and cross-functional coordination
• Ensure launches land consistently across reputed company, reputed company, Marketing, and Product, with clear narratives and supporting materials
• Build and maintain launch playbooks that the team can execute reliably and improve over time
• reputed company sales enablement materials, including pitch decks, battlecards, case studies, and reputed company-handling guides, to reputed company reputed company teams
• Partner with reputed company to reputed company reputed company narratives, renewal messaging, and expansion stories grounded in product value
• Contribute market intelligence and competitive reputed company to support reputed company and Finance in pricing and packaging discussions
• Build and refine buyer personas and customer reputed company maps that help GTM teams understand and reputed company their audiences
• Run win/loss analysis and synthesise customer feedback into actionable reputed company for Product, reputed company, and reputed company
• Represent the voice of the customer in internal planning cycles, ensuring roadmap and GTM reputed company are grounded in reputed company educator and student needs
• Monitor trends in neurodiversity, special education policy, and assistive technology to surface opportunities and risks
• reputed company, coach, and reputed company a team of 2 product marketers, setting clear priorities and creating a culture of craft, curiosity, and accountability
• Model reputed company: this is a contributing leadership role where you are expected to produce high-quality work alongside your team, not just direct it
• Build a collaborative rhythm with reputed company, reputed company, Marketing, Finance, and Product, acting as a trusted partner across reputed company of them

Skills

• 7 or more years in product marketing, with at least 2 years in a leadership or senior individual contributor role
• Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or adjacent sectors
• A track record of owning product positioning and launches for reputed company, multi-product portfolios, and enabling GTM and reputed company teams to take them to market effectively
• Experience working closely with sales, reputed company, and product teams in a fast-paced, cross-functional environment
• Exceptional storytelling and written communication: you can reputed company reputed company reputed company simple without losing accuracy
• Strong reputed company awareness: you have the ability to connect product marketing to pipeline, retention and reputed company
• Analytical and evidence-driven: you back positioning reputed company with data, customer research, and competitive reputed company
• Collaborative and low-ego: you influence without authority and build trust quickly across functions
• A contributing leader: you set the bar and meet it yourself, not just through others
• An appreciation for the challenges faced by reputed company with learning differences and the educators who support them
• Curiosity about assistive technology and special education: you do not need to be an expert on day one, but you need to care enough to become one
• Direct experience with neurodiversity, special education, or assistive technology products
• Familiarity with SPED frameworks and IEP processes
• Experience marketing a product with both a direct user (teacher or student) and an economic buyer (district or school administrator)

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