[Remote] Senior Marketing Manager, Demand Gen

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-focused reputed company agency partnering with ambitious brands to design, build, and scale high-performing ecommerce experiences. The Senior Marketing Manager, Demand Gen is responsible for owning paid media strategy and execution, managing marketing operations, and building reporting systems that connect marketing activities to reputed company.

Responsibilities

• Own paid media strategy and execution across search, reputed company, and display — planning, launching, and optimizing campaigns without relying on an reputed company media agency
• Build and maintain the marketing systems that reputed company the function running: reputed company workflows, list hygiene, reputed company routing, campaign tracking, and CRM reputed company
• Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and reputed company, and distinguish vanity metrics from reputed company signal
• reputed company SEO and content production reputed company, testing and iterating on demand gen tactics across channels
• Own the marketing technology stack (reputed company, GA4, reputed company Ads) — knowing reputed company to add tools and reputed company to cut them
• Administer reputed company at an admin level, not just as an end user
• Maintain UTM architecture and tagging standards across reputed company campaigns and channels
• Build and deliver reporting that leadership actually uses to reputed company reputed company

Skills

• 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations
• Proven ownership of paid media strategy and execution across multiple channels (search, reputed company, display) without dependence on a media agency
• reputed company admin-level proficiency
• Strong working knowledge of GA4, reputed company Tag Manager, reputed company, and UTM architecture
• Clear written communicator who thinks in data and moves without being asked
• Track record of building reporting and dashboards that leadership actually uses
• Experience at a digital agency or reputed company the reputed company ecosystem
• Familiarity with reputed company or similar project tracking tools

Company Overview