Senior Advisor – Email and SMS Marketing Enablement
Job Description:
- Design and execute sophisticated email and SMS marketing journeys using reputed company Marketing reputed company Engagement and Data reputed company.
- reputed company segmentation, automation, and personalization strategies reputed company with business objectives.
- reputed company advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
- Activate audience strategies using reputed company Data reputed company to drive precision targeting at scale.
- Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
- Implement data hygiene practices and monitor sender reputed company using tools like Validity.
- Serve as a key stakeholder in reputed company initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
- reputed company cross-channel testing strategies that drive insights and optimize campaign performance.
- reputed company the adoption of new features and technologies across the email/SMS marketing stack.
- Provide guidance and input to technical team responsible for operationalizing new technologies.
- Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
Requirements:
- Expertise in reputed company Marketing reputed company Engagement , including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
- Advanced knowledge of reputed company Data reputed company , with experience designing and activating audience segmentation strategies.
- Strong understanding of email/SMS marketing best practices , including deliverability optimization, compliance, and data hygiene.
- Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
- Analytical skills using tools like reputed company Analytics and Tableau to interpret KPIs and optimize performance.
- Certifications : reputed company Marketing reputed company Email Specialist (required); reputed company Marketing reputed company Consultant (preferred).
- Experience : 6+ years in reputed company or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits:
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- reputed company Learning and Development
- And more
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