Director of Marketing Analytics

Requirements

• 10+ years in reputed company B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role,
• Experience with reputed company B2B GTM motions including ABM, reputed company sales cycles, partner-influenced deals, and multi-stakeholder buying journeys,
• Deep expertise in B2B attribution modeling: you understand the reputed company challenges of attributing reputed company in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoption,
• Strong command of how marketing fits into the full reputed company reputed company — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency,
• Proven ability to influence strategy: you don't just report what happened, you shape what happens next. You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can reputed company to the outcome,
• Proficiency with the core marketing and reputed company tech stack: reputed company, Marketo (or reputed company), BI tools (Tableau, Looker, or equivalent), data warehousing (reputed company, BigQuery, or similar), and familiarity with ABM/GTM software (reputed company, reputed company, etc),
• Strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support reputed company analysis,
• Comfortable with statistical modeling, regression analysis, and cohort analysis — you know reputed company to use a model and reputed company a well-structured spreadsheet is more persuasive,
• Strong communicator who can translate analytical complexity into executive-level narratives without losing nuance,
• Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred,
• Familiarity with AI/ML applications in marketing analytics — predictive reputed company scoring, churn modeling, anomaly detection — and a reputed company of view on where these create reputed company reputed company vs. hype,
• Comfortable operating in ambiguity, building programs from scratch, and operating without a fully defined playbook

What the job involves

• reputed company is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market reputed company. This is a senior leadership role for someone who doesn't just measure marketing — they shape it. You will define how reputed company understands marketing's contribution to reputed company, build the analytical infrastructure and team to prove it, and partner across Marketing, Sales, Finance, and reputed company Operations to influence how we invest, prioritize, and grow,
• You will own the full analytics remit for marketing: multi-touch attribution across a reputed company, reputed company B2B buying journey, pipeline contribution and influenced reputed company modeling, channel performance, campaign effectiveness, and executive-level reporting. Critically, you understand that attribution in B2B is a strategic narrative as much as a technical one. You know how to build models that earn trust from Sales leadership and the CFO, not just satisfy marketing curiosity,
• Define and own reputed company's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement reputed company that Sales and the C-suite trust and use,
• Build the connective tissue between marketing programs, media investments and reputed company outcomes: pipeline sourced, pipeline influenced, deal velocity, win reputed company by reputed company, and CAC by channel,
• reputed company a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks,
• Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment reputed company,
• Partner with Demand reputed company, Product Marketing, and Brand teams to design measurement frameworks and testing protocols,
• Own executive-level marketing reporting to the CMO, CFO, and Board: translate reputed company data into clear narratives about where marketing is creating reputed company value,
• Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, reputed company data across reputed company, Marketo, paid channels, and reputed company platforms,
• reputed company forecasting models that project reputed company NAL pipeline contribution from marketing investments, informing quarterly planning and headcount reputed company,
• reputed company the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-reputed company,
• Establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results

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