Associate Director, Paid Media

Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services. Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth. Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family. The Associate Director, Paid Media is a key leader responsible for overseeing client relationships, serving as a corporate contact for franchise brands, and guiding internal paid media strategy. This role involves managing direct reports and collaborating with Directors to ensure revenue growth and retention across a portfolio of franchise accounts/brands. \n Responsibilities:● Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands. ● Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands. ● Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors. ● Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors. ● Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery. ● Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands. ● Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance. ● Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation. ● Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors. Required Experience & Qualifications:● 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads. ● 2+ years of client-facing experience, preferably in an agency setting. ● 1+ year of direct people management experience. ● Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month) ● Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.). ● Deep understanding of B2B and/or B2C marketing funnel strategies. ● Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution. ● Google Ads certifications and other relevant paid media platform certifications. ● Bachelor’s degree in marketing, business, or a related field preferred. Preferred Skills & Attributes:● Strategic Leader: Strong ability to define and guide paid media strategy. ● People Manager: Proven success in leading, coaching, and developing teams. ● Client Advocate: Skilled at managing high-level client and corporate relationships. ● Results-Driven: Focused on revenue goals and performance metrics. ● Collaborative: Works effectively across internal teams and with Directors/Senior Directors. Performance in this role will be evaluated based on:● Client satisfaction and retention for managed accounts. ● Timely and effective escalation of client concerns. ● Contribution to meeting and exceeding client performance goals. ● Quality of collaboration with Account Associates. ● Efficiency and accuracy across a high volume of accounts. \n$110,000 - $120,000 a year \n Apply To This Job