[Remote] Performance Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Pager Health is redefining how members navigate to care and wellness, powered by AI. They are seeking a Performance Marketing Manager to lead digital demand generation, marketing technology, and marketing automation strategy, driving acquisition through various channels and improving campaign effectiveness.
Responsibilities
- Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels
- Manage campaign strategy, execution, optimization, and reporting
- Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI
- Identify new channels, audiences, and growth opportunities
- Own HubSpot and Pardot administration, optimization, and governance
- Lead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle management
- Partner with Sales and Revenue teams to improve lead management processes and reporting
- Ensure marketing technology platforms are integrated, scalable, and aligned with business goals
- Support Wordpress website updates, as needed
- Serve as the marketing owner for Braze
- Serve as support to our company Braze owner; Partner with internal teams to develop automated, triggered, and personalized engagement journeys
- Support account-based marketing programs through audience targeting, campaign execution, and reporting
- Own email marketing strategy, execution, testing, and optimization
- Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness
- Build audience segments and nurture programs that drive engagement and pipeline growth
- Develop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performance
- Provide actionable insights and recommendations to Marketing and Growth leadership
- Establish testing frameworks to improve campaign performance over time
Skills
- 10+ years of experience in performance marketing, demand generation, marketing operations, or marketing technology
- Deep expertise with HubSpot, Pardot, marketing automation, and CRM integrations
- Experience owning and optimizing paid digital marketing programs
- Hands-on experience with Braze or similar customer engagement platforms
- Strong understanding of lead generation, lead management, nurture strategies, and funnel optimization
- Experience supporting account-based marketing programs
- Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms
- Strong analytical skills with experience building dashboards and translating data into action.; strong attention to detail
- Excellent project management, communication, and cross-functional collaboration skills
- Experience working in healthcare, health tech, SaaS, or other B2B technology environments
- Bachelor's degree in Marketing, Business, Communications, or related field
Benefits
- Medical
- Dental
- Vision
- Financial
- Generous PTO
- Stipends for professional development
- Wellness benefits
Company Overview