[Remote] Digital Marketing Lead

Note: The job is a remote job and is open to candidates in USA. MyEmployment is a startup focused on reinventing employment verifications, aiming to provide transparency and control for employers and employees alike. They are seeking a Digital Marketing Lead to oversee marketing efforts directed at large U.S. employers, focusing on building demand and content strategies to engage HR and finance leaders.

Responsibilities

• Build and maintain a 90-day rolling content and campaign calendar
• Design, author and run demand-gen campaigns that put MyEmployment in front of CHROs, Chief People Officers, and CFOs at U.S. employers with 1,000+ employees
• Build and manage email nurture sequences in ZoHo, segmenting by several different demographics
• Repurpose founder-driven content into multiple formats (long-form, short-form, video, carousel, email) aimed at the employer audience
• Create, edit and/or approve posts, emails, and short videos yourself or with a team of contracted resources necessary to meet campaign content goals
• Use scheduling, CRM, and analytics platforms (Zoho, Zapier, Metricool) to manage publishing and connect marketing activity to pipeline in the CRM
• Review website, email, and funnel metrics weekly — track what's working, test and modify what's not and report results and insights to leadership

Skills

• Proven, hands-on experience running multi-channel B2B marketing or demand gen for a founder-led brand — ideally selling to HR, People, or finance leaders
• A track record of building a marketing function from the ground up — you've done the work yourself, not just managed a team that did it
• Strong understanding of content cadence, campaign analytics, and funnel optimization
• Hands-on familiarity with publishing, CRM, and automation tools (Zoho, Sendy, Zapier, Metricool)
• Excellent writing and editing skills; ability to maintain a consistent, credible tone across channels
• Analytical mindset — you love testing and learning from data; working knowledge of Google Analytics, Search Console, and conversion fundamentals (load time, CTA testing, conversion tracking)

Benefits

• Great medical, dental, and vision insurance options
• Retirement plan with company match to help save for your future
• In addition to 7 observed holidays, salaried team members have 15 days paid time off
• Every position is fully remote, and our culture is family-first: flexible, life-respecting, and built on accountability. We measure results, not hours at a desk so you can do your best work and still show up for the people who matter.

Company Overview