[Remote] Director, Integrated & Field Marketing

Note: The job is a remote job and is open to candidates in USA. Level99 Entertainment is a unique playground designed for adults featuring life-sized mini-games and a full-service bar. They are seeking a Director of Integrated & Field Marketing to lead local and brand-level marketing strategies, drive awareness, and oversee marketing efforts for new venue openings and public relations initiatives.

Responsibilities

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels
• Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle
• Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way
• Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market
• Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works
• Lead marketing and PR for new venue openings from pre-launch through post-open momentum
• Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming
• Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR
• Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments
• Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team
• Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing
• Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities
• Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99

Skills

• 8+ years of marketing experience, with expertise in brand marketing, field marketing, local marketing, brand partnerships, PR, openings, and/or related disciplines
• Proven experience building marketing programs for physical locations, ideally across multiple units or markets
• Strong experience managing launch campaigns, openings, events, activations, partnerships, or public relations initiatives
• Excellent project management skills, with the ability to lead multiple workstreams and keep cross functional teams aligned
• Strong communication and relationship-building skills, with the ability to work effectively with venue teams, executives, agency partners, media, and external collaborators
• Strong creative instincts with the ability to identify ideas that will generate attention and local relevance
• Analytical mindset with comfort measuring performance and using data to refine future programming
• Prior experience in multi-unit hospitality, entertainment, restaurant, retail, or consumer experiential brands is strongly preferred
• Self-starter who is comfortable with ambiguity and finds joy in creating structure
• Team first mentality with willingness to jump in wherever is needed
• Positive attitude and someone who leads by example
• Experience working with PR agencies, local media, and opening campaigns
• Experience developing partnership proposals and managing partner relationships
• Familiarity with multi-location operations and how to build scalable field marketing systems
• Experience supporting F&B, beverage, or hospitality-related marketing initiatives

Company Overview