[Remote] Director of Enterprise B2B Marketing

Note: The job is a remote job and is open to candidates in USA. LearnLux is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner™️ professionals. As Director of Marketing, you will lead performance marketing efforts focused on pipeline generation and revenue growth while overseeing a growing marketing team and collaborating closely with Sales and leadership.

Responsibilities

• Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI
• Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth
• Partner closely with Sales to improve lead quality, conversion, and funnel efficiency
• Establish and optimize marketing KPIs tied directly to pipeline and revenue performance
• Drive experimentation and continuous optimization across acquisition and nurture programs
• Oversee marketing automation, reporting, attribution, and campaign analytics
• Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI
• Partner with RevOps and Sales leadership for funnel reporting and operational alignment
• Ensure strong marketing processes, prioritization, and execution discipline
• Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand
• Elevate team accountability, prioritization, operational rigor, and speed of execution across the marketing organization
• Lead, coach, and challenge the team to operate at a high standard while building a collaborative, performance-driven environment
• Stay close to execution and step in hands-on when needed
• Refine LearnLux’s positioning, messaging, and value proposition across target audiences
• Support product launches, sales enablement, thought leadership, and customer marketing initiatives
• Partner cross-functionally to ensure messaging aligns with market needs and customer outcomes

Skills

• 8–12+ years of experience in B2B SaaS marketing, preferably within benefits, HR tech, fintech, or related industries
• Proven experience leading performance marketing, demand generation, and growth marketing programs tied directly to pipeline and revenue outcomes
• Strong analytical mindset with experience owning marketing KPIs, attribution, and funnel performance
• Experience managing marketing automation and performance marketing programs
• Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics
• Proven people leadership experience with the ability to build structure, accountability, and team effectiveness
• Strong cross-functional partnership skills, especially with Sales and RevOps
• Comfortable operating in fast-paced, evolving startup environments
• Ability to balance strategic thinking with hands-on execution
• Have experience marketing to enterprise HR, Benefits, or People leaders
• Have worked in a high-growth startup environment
• Have experience improving marketing operational rigor and funnel visibility
• Have familiarity with consultant-driven or channel-influenced GTM motions

Benefits

• Remote-first company structure
• Medical, dental, and vision
• 401(k)
• Mental wellbeing (Talkspace)
• Financial wellbeing (LearnLux)
• Paid vacation and sick leave
• Paid sabbatical after 5 years of service
• A supportive, inclusive team culture
• Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology

Company Overview