[Remote] V106 - Marketing Assistant | Digital Advertising Specialist

Note: The job is a remote job and is open to candidates in USA. Job Duck is a lifestyle company that connects ambitious individuals with remote job opportunities in the US. They are seeking a Digital Marketing Specialist to lead and optimize paid advertising efforts for a growing legal services organization, focusing on generating high-quality leads and driving measurable business growth.

Responsibilities

• Present campaign performance reports and recommendations directly to leadership
• Conduct structured testing on creative assets, ad copy, audiences, and landing pages
• Use feedback from intake and sales teams to improve targeting and eliminate low quality lead sources
• Report on key metrics including cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead quality
• Create and maintain dashboards that provide visibility into marketing performance
• Analyze campaign performance and implement data driven optimization strategies
• Manage daily, weekly, and monthly advertising budgets while optimizing bidding strategies
• Ensure accurate attribution for phone call and form submission conversions
• Maintain and improve conversion tracking infrastructure using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRail
• Own end to end paid advertising campaigns across Google Ads, Meta platforms, and YouTube
• Write and optimize advertising copy and headlines for high intent search traffic
• Develop and test audience segments including custom, lookalike, in market, and retargeting audiences
• Build, launch, manage, and optimize campaigns designed to generate qualified leads
• Develop digital marketing advertisements for targeted audiences
• Comply with company policies, procedures, and professional standards
• Participate in weekly marketing and strategy meetings
• Stay informed on platform updates, advertising trends, and legal marketing compliance requirements
• Maintain organized campaign documentation, creative assets, and testing records
• Collaborate with intake and sales teams to evaluate lead quality and conversion performance

Skills

• Minimum of 3 years of hands on paid advertising experience with measurable lead generation results
• Demonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaigns
• Demonstrated expertise in Meta Ads Manager including Facebook and Instagram campaigns
• Google Ads Certification required
• Proven experience managing monthly advertising budgets of $5,000 or more
• Advanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshooting
• Proficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reporting
• Experience with CallRail or similar call tracking platforms
• Experience creating and maintaining performance dashboards
• Meta Blueprint Certification preferred
• Prior experience in legal services, criminal defense, or a comparable professional services industry preferred
• Familiarity with legal advertising policies and compliance requirements
• Spanish proficiency preferred

Company Overview