[Remote] Director, Strategy (Influencer Marketing)

Note: The job is a remote job and is open to candidates in USA. Viral Nation specializes in building social-first ecosystems for brands to connect with modern consumers. The Director of Strategy (Influencer Marketing) will lead a high-performing team, develop integrated marketing strategies, and act as a strategic advisor to clients and stakeholders, ensuring the agency operates efficiently and drives business growth.

Responsibilities

• Lead and mentor a high-performing team by providing clear direction, managing daily deliverables, ensuring accountability, conducting performance reviews, and creating individualized career growth and development plans for team members
• Lead and direct proposal development processes, ensuring seamless project management and delivering exceptional client outcomes
• Design and implement training programs to equip team members with cutting-edge skills and adapt to evolving industry trends
• Develop strategic resource planning frameworks to optimize team capacity, balance workloads, and maintain high-quality deliverables
• Collaborate with leadership to define and execute the department's vision, aligning team goals with organizational objectives
• Architect integrated marketing strategies that leverage multi-channel approaches to achieve measurable client success and business growth
• Provide strategic advisory to clients and internal stakeholders, translating complex challenges into actionable, innovative solutions
• Partner cross-functionally with internal teams to ensure consistent alignment with client objectives and brand strategies
• Lead the development of frameworks and processes to streamline strategic collaboration across departments and enhance efficiency
• Identify and capitalize on business opportunities through a deep understanding of market trends, client needs, and competitive landscapes
• Drive the creation of compelling pitch materials that articulate strategic visions and showcase the value of proposed campaigns

Skills

• 8+ years of experience at an agency working within the social, creative, business development, and/or strategy spaces
• 4+ years of experience managing a team of 3 or more direct reports
• Extensive experience in all areas of marketing, specifically social, content, and influencer marketing
• A proven track record of developing successful social-first strategies and campaigns for a wide range of clients and handling large budget opportunities for Fortune 500 companies
• Entrepreneurial spirit and a passion for innovation
• A visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks and campaigns
• Strong project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment
• Excellent communication, presentation, and interpersonal skills
• Ability to lead cross-functional teams and work collaboratively in a fast-paced environment
• Bachelor's degree in marketing, communications, or a related field
• Experience working directly with brands and at agencies

Company Overview

• Viral Nation is a global influencer, marketing, and talent agency. It was founded in 2014, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is http://www.viralnation.com.

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