[Remote] Digital Analytics & Experimentation Product Manager
Note: The job is a remote job and is open to candidates in USA. Software Guidance & Assistance, Inc. (SGA) is searching for a Digital Analytics & Experimentation Product Manager for a contract assignment with a premier Hospitality client in Orlando, FL. This role is responsible for driving the measurement and analysis of digital product performance and collaborating with the Digital Product team to optimize features and achieve key performance indicators (KPIs).
Responsibilities
- Map out and execute optimization strategy for client digital products
- Suggest, define and develop relevant a/b/n experiments to maximize consumer experience and conversion
- Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis
- Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Quantum Metrics, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement
- Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit
- Accountable for reporting on the quality, UI performance and application health
- Be the advocate for our websites – highlighting the product winners, losers and missed opportunities to the wider organization
- Identify KPIs and create measurement strategies for new product features or enhancements
- Work with the Digital Product team to influence product enhancements to be added to the roadmap
- Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences
- Work closely with other internal teams – including CRM, Application Performance, Product Management and consumer Insights – to ensure proper reporting, NFR's and alerts are set up to measure performance
- Support Business case development for new digital capital projects
- Partner with Marketing teams to understand any campaigns to understand product impact
Skills
- BA/BS Marketing, Business, Computer Science, or Engineering. Technical undergraduate education with business/product management professional experience will be considered
- Experience writing SQL and querying cloud data warehouses (e.g., Snowflake), with a working understanding of basic coding principles
- 3-7 years digital merchandising/ecommerce/product marketing experience
- 2-3 years of experience translating business strategy into actionable optimized experiences online
- 2-3 years of working in testing platforms, configuring, launching and measuring results
- 2-3 years of experience in digital marketing or digital analytics
- 5-7 years of Digital Product Analytics experience
- Experience writing SQL and querying cloud data warehouses (e.g., Snowflake), with a working understanding of basic coding principles
- Experience with Microsoft Suite
- Experience in mining clickstream data
- Experience in configuring and managing analytics tools, such as FullStory, Quantum Metrics
- Experience using testing tools (Optimizely, Dynamic Yield, Adobe Target)
- Experience using AI tools and agents (Claude, OpenAI, etc.)
- Experience in analyzing customer behavior and feedback
- Experience with Content Management System (CMS)
- Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
- Strong knowledge of web design, usability and user testing
- Strong understanding of Scrum application development
- High level of day to day business acumen
- Strong analytical skills
- Demonstrated presentation, verbal and written skills
- Ability to thrive in a cross-functional environment while juggling multiple responsibilities
- Strong teamwork skills with ability to listen and contribute as a positive and solution oriented team player
- Ability to think creatively and outside the box
- Proven track record of driving change and implementing process improvement
- Familiarity with version control and GitHub for managing and collaborating on code is a plus
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