[Remote] Principal, Marketing Architecture & Strategy

Note: The job is a remote job and is open to candidates in USA. Twilio is a company focused on shaping the future of communications and empowering developers worldwide. They are seeking a Principal, Marketing Architecture & Strategy to serve as the strategic owner for Marketing technology, innovation, and architecture, bridging the gap between Marketing's vision and technical execution.

Responsibilities

• Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices
• Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement
• Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement
• Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities
• Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools
• Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management
• Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership

Skills

• 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects
• Strong grasp of modern marketing approaches, including PLG & ABM frameworks
• Systems thinker who can form a hypothesis, test it with real users, and iterate quickly
• Ability to use data to justify prioritization decisions and measure the success of pilot programs
• Elite communication and storytelling; ability to distill high-volume information into executive-level summaries
• Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes
• Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps
• Deep interest in marketing, AI, productivity, and the future of work
• Comfortable operating in ambiguous and fast-paced environments
• Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)
• Past roles in startups, innovation labs, or skunkworks teams
• Experience leading technology and process changes or large-scale internal tool adoptions
• Experience leading significant cross-functional initiatives with minimal oversight

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan
• All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave

Company Overview

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