Senior Paid Media Manager
About Propellic Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel. About the role As a Senior Paid Media Manager, you’ll own strategy, execution, and performance across multi-platform paid media campaigns for our travel clients. You’ll be both strategic and hands-on, building holistic, full-funnel media plans, driving creative strategies, and proactively integrating AI-powered tools and workflows. You’ll also serve as a trusted advisor to clients, translating complex performance insights into clear business impact. If you thrive at the intersection of data, creativity, and innovation, and you’re passionate about helping world-class travel brands grow—we’d love to meet you.
Key Responsibilities
Lead multi-channel paid media campaigns (search, social, programmatic, video/CTV), ensuring strategic approach and flawless execution. Own client relationships end-to-end: act as the main point of contact, deliver proactive updates, and translate performance into actionable business insights. Develop and integrate creative strategies, aligning ad copy, visuals, and formats with audience intent and campaign goals. Leverage AI-driven tools (e.g., AI Max, predictive bidding, dynamic creative optimization) to enhance speed, accuracy, and campaign performance. Proactively test and pilot new platforms, tools, and ad formats—documenting and scaling what works. Provide consultative guidance to C-level travel stakeholders, simplifying complex optimization rationales. Identify upsell and cross-sell opportunities that align with client objectives and support sales in scoping. Mentor Paid Media Managers, contribute to internal SOPs, and champion department-wide testing frameworks. Share case studies, AI learnings, media and creative insights through Propellic thought-leadership initiatives. What Success Looks Like Campaigns launched on time with accurate setup, tracking, and testing in place. ≥ 95% client retention across managed accounts, with measurable ROI delivered. Creative and media strategies are tightly integrated, informed by data-driven insights. Clients view you as a strategic advisor, not just an executor, and trust your recommendations. AI tools and automation embedded into daily workflows. Emerging tools, platforms, and AI innovations tested quarterly, with learnings shared across the team. Internal teams rely on you as a go-to expert for holistic, AI-enabled paid media strategy. Who You Are 7+ years of paid media experience in an agency or in-house environment, managing high-budget, multi-channel campaigns. Strong fluency across Google Ads, Meta, LinkedIn, TikTok, programmatic platforms, and YouTube Travel or hospitality experience is highly preferred. Demonstrated experience integrating creative strategy into media buying, with an understanding of how storytelling and ad formats drive performance. Hands-on experience with AI tools in media buying, creative testing, reporting, or forecasting; eager to test and scale new innovations. Proven track record of delivering measurable business outcomes (e.g., bookings, revenue growth, CAC efficiency). Strong communicator who can simplify complex insights and confidently advise executives. A proactive learner and experimenter who stays ahead of industry, AI, and travel marketing trends. Eligibility to work in the U.S. or ability to contract internationally.
What We Offer
Remote-first flexibility with a high-performing global team. Medical, dental, and vision plans + 5 % 401(k) match (US employees). Generous PTO, company holidays, and an annual week-long destination company retreat Wellhub wellness and gym plan Annual budget for professional development and industry conferences. A culture that values experimentation, autonomy, and radical candor. Work Requirements Reliable high-speed internet and comfort with virtual collaboration tools. Availability for core work hours around 9a-5p U.S. Central Time. Reasonable accommodations provided for qualified individuals with disabilities. Commitment to Diversity Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Application Process: Initial screening interview Career-history interview Skill presentation Reference checks Apply To This Job