[Remote] VP, Marketing Operations

Note: The job is a remote job and is open to candidates in USA. H&R Block is a leader in tax preparation and financial services, and they are seeking a Vice President of Marketing Operations. This role is responsible for overseeing marketing planning, budgeting, and resource allocation to drive operational excellence and ensure alignment with enterprise priorities.

Responsibilities

• Lead the end‑to‑end annual marketing planning process (portfolio planning and operating cadence), ensuring consistency, rigor, and alignment to enterprise priorities across business units
• Own marketing budget management, in partnership with Finance, including planning and forecasting with the marketing leaders to ensure accuracy and transparency
• Serve as the primary marketing partner to enterprise governance, planning, and finance forums, ensuring alignment with organizational standards and priorities
• Drive integrated marketing planning across business units, aligning strategies, timelines, resources, and investments into a cohesive enterprise plan and roadmap
• Provide enterprise visibility into marketing capacity, utilization, and tradeoffs using data‑driven dashboards, KPIs, and OKRs to support prioritization and resourcing decisions
• Define and govern marketing intake, workflow, prioritization using clear demand‑management and portfolio governance models, and sequencing to improve speed, clarity, and execution quality
• Establish and oversee marketing project management standards to ensure delivery against commitments and timelines
• Select, implement, and continuously improve marketing operations, work management, and planning platforms that scale across teams and business units
• Own the enterprise marketing calendar, ensuring coordination, visibility, and deconfliction across teams and channels
• Build, lead, and develop high‑performing teams that set modern, enterprise‑ready operating standards

Skills

• Bachelor's degree in Business, Marketing, Operations, or a related field; MBA or advanced degree preferred (or equivalent progressive leadership experience)
• 15+ years of progressive marketing, operations, or enterprise planning experience
• Deep expertise in marketing planning and operating models, including annual planning and integrated roadmaps
• Proven ownership of complex marketing budgets, with accountability for forecasting, pacing, and transparency
• Hands‑on experience building scalable workflows, tools, and governance frameworks
• Strong cross‑functional partnership experience with Finance, Enterprise Planning, PMO, or governance teams
• Executive‑level communication and influence skills, with the ability to translate complex scenarios into decision‑ready insights
• Demonstrated success leading teams through organizational, process, or tooling change while maintaining delivery
• Experience operating at enterprise scale, across multiple business units or portfolios
• Proven people leadership experience, including building and developing leaders
• Experience with work management and planning platforms (e.g., Workfront, Jira, Asana, Smartsheet, Planview, Adobe, Salesforce, Marketo, Sprinklr, Allocadia, Anaplan, or similar enterprise tools)
• Familiarity with marketing financial management, portfolio planning, or capacity planning systems
• Strong background in capacity, resource, and workload planning
• Demonstrated change leadership within large, complex organizations
• 5+ years of senior leadership experience leading managers or directors

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
• Can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
• The Employee Assistance Program
• (virtual) fitness center programs
• The associate discount program
• Are automatically enrolled in Business Travel Accident Insurance
• Receive Associate Tax Prep benefit

Company Overview