[Remote] Head of Marketing (Remote, USA or Las Vegas, NV)

Note: The job is a remote job and is open to candidates in USA. PokerAtlas is an emerging leader in the gaming technology industry, serving the needs of real-money poker players and operators with innovative software solutions. They are seeking a Head of Marketing to own marketing across their product portfolio, launching and scaling programs for both B2C and B2B audiences while building a marketing team as the company grows.

Responsibilities

• Develop and execute integrated marketing strategies across multiple PokerAtlas products and initiatives, spanning both B2C (players) and B2B (casino and card room operators) audiences
• Serve as the company’s first dedicated marketing hire; build and scale the marketing function over time, including defining team structure, hiring, and managing future marketing staff
• Own all email marketing efforts: campaign strategy, copywriting, list management, segmentation, automation, and performance optimization
• Build and manage social media presence and community engagement across relevant platforms, with a focus on growing and activating PokerAtlas’s player and operator communities
• Design and implement member acquisition and retention programs, including referral and loyalty initiatives
• Develop and manage content marketing efforts across multiple formats and channels
• Own brand voice, messaging, and positioning across all PokerAtlas products and communications; develop go-to-market strategies for new products, features, and programs
• Support partner-facing and co-marketing efforts in coordination with the Business Development team
• Lead the strategy and production of marketing collateral across all brands and product lines, managing agencies, designers, and freelancers as needed
• Plan and lead marketing efforts for company presence at industry conferences and trade shows, including booth coordination, promotional materials, and pre/post-event outreach
• Leverage AI tools and workflows to multiply individual output and operate at a scale beyond what a single hire could achieve traditionally
• Define, track, and report on key marketing KPIs; manage marketing budget with a focus on efficiency and measurable ROI

Skills

• 5–8 years of progressive marketing experience, with a mix of B2C and B2B exposure
• Proven track record of building or significantly scaling a marketing function, ideally at a growth-stage company
• Experience owning email marketing end-to-end, including platform management and list strategy
• Hands-on experience with social media marketing and community building
• Familiarity with affiliate marketing, media buying, and/or advertising partnerships
• Experience producing or launching content marketing programs, including podcasts
• Strong copywriting and communication skills across channels and audiences
• Proficiency with marketing analytics tools; comfortable defining metrics and reporting on performance
• Demonstrated ability to manage multiple concurrent projects across different brands or product lines
• Experience managing external creative resources (agencies, designers, freelancers)
• Self-starter who thrives in a lean, fast-moving environment without a large team to delegate to
• Demonstrated ability to leverage AI tools to amplify output, accelerate execution, and scale marketing efforts across channels. This is not optional - it is a core expectation of the role
• Background in poker, gaming, or a closely related industry strongly preferred
• Background in membership, loyalty, or subscription marketing
• Familiarity with CRM and marketing automation platforms
• Experience with referral program design and execution
• Comfort with light graphic design tools (Canva, Figma, Adobe) for quick creative production
• Knowledge of SEO/SEM and paid digital advertising
• Experience with trade show or conference marketing

Benefits

• Healthcare, Dental, and Vision Insurance
• Life Insurance, AD&D Insurance, Aflac options
• 401K
• Generous PTO

Company Overview