[Remote] Integrated Marketing Director

Note: The job is a remote job and is open to candidates in USA. Health Union is a leading company in community-based healthcare solutions, seeking an Integrated Marketing Director to enhance its strategic advertising and B2B messaging. This role will involve collaboration across multiple teams to create impactful sales materials and support the company's marketing strategy, ultimately driving success for both the organization and its clients.

Responsibilities

• Serve as the Integrated Marketing lead on key Pharma accounts, driving strategic direction and PowerPoint presentations for RFP responses, pitch decks, meeting presentations, and proposals across Health Union’s DTC, HCP, programmatic, and insights business units
• Understand advertisers’ business goals and pair them with the most effective Health Union product solutions and content, telling a compelling, visual, and customized story that showcases performance
• Lead pre-sale brainstorming sessions and efficiently respond to a high volume of RFPs and proactive requests while maintaining a high level of quality and customization
• Partner with the Integrated Marketing team to create sales collateral, presentation materials, and templates — including case studies, success stories, sell sheets, and sizzle videos — that showcase Health Union’s value, data leadership, and product success
• Serve as a knowledgeable resource to sales and account service teams for materials, presentation decks, communication tools, and company insights that help advance client relationships. Keep abreast of marketplace trends, audience insights, and industry guidelines to help inform proposal creation and to help support our brand story
• Support the development of sales messaging, materials, and training for new product launches and Go to Market - coordinating workflow with UX, Product, and Sales teams
• Help lead Health Union’s B2B marketing strategy and vision, including the marketing calendar, execution, and measuring impact to establish Health Union as the definitive leader in online health communities
• Drive Health Union’s corporate B2B thought leadership strategy across multiple channels, with a focus on content creation and publishing on Health-Union.com, LinkedIn, email, content partnerships, webinars and conference content, and growing our reputation among key pharma and agency marketers
• Lead Health Union’s corporate B2B email marketing efforts (ActiveCampaign), including email creation, list management, and reporting
• Lead Health Union’s conference planning, strategy, and execution, including vendor relationships, budget management, and collateral
• Support additional B2B communication channels, including Health-Union.com ownership, press release management, and budget management
• Support paid promotional strategy and execution in partnership with IM leads, including vendor relationships and creative consultation
• Support Insights marketing and other B2B initiatives as needed
• Manage the workflow of projects as assigned, proactively soliciting input and feedback to improve outcomes

Skills

• 5–7+ years of experience in marketing and sales support, with increasing levels of responsibility (level of role will reflect experience)
• Excellent written, visual, and verbal communication skills, with a passion for creativity, simplicity, and strong branding
• Working familiarity with multiple digital channels and their applicability against client KPIs; understanding of advertising strategy and the ability to create powerful PowerPoint proposals
• Foundational understanding of digital media, digital data solutions, pharmaceutical marketing, and healthcare is strongly preferred
• Advanced skills in MS Office (especially PowerPoint) and Google Slides
• Strong attention to detail and a commitment to excellence in your work product
• Highly organized, with proven ability to balance multiple priorities in a rapidly changing environment
• Self-motivated with a sense of urgency and purpose; able to thrive both independently and as part of a team in a fast-paced, dynamic environment
• Foundational understanding of digital media, digital data solutions, pharmaceutical marketing, and healthcare

Benefits

• Medical, dental, and vision insurance
• A 401(k) plan
• A professional development budget
• Paid time off available to full-time employees upon hire
• Time off for designated company-paid holidays, summer Fridays, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being
• Flexible work options
• Top-tier benefits and other perks to full-time employees, starting day one

Company Overview