[Remote] Senior Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. SentinelOne is a pioneering company at the intersection of AI and security, focused on providing advanced cybersecurity solutions. The Senior Social Media Specialist will be responsible for creating high-quality content, driving cross-functional content strategies, and engaging with the community to enhance the company's social media presence and brand voice.

Responsibilities

• Create compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity
• Drive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performs
• Community engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne's channels and in the broader social media ecosystem
• Experimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and deepen community engagement
• Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaigns

Skills

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field
• 3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainment
• Proven track record as a hands-on content creator: you can shoot, edit, write and publish without waiting on an agency or a production team
• Deep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviors
• Cybersecurity knowledge and experience a plus — but we're just as interested in your ability to translate complex ideas into content people actually want to watch or read
• Exceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent)
• Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications
• Comfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teams
• Highly organized, self-directed and able to manage multiple workstreams without losing quality or speed

Benefits

• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• Nationwide pet insurance
• Cancer Care program
• Global business travel medical insurance
• Home office allowance
• Mobile phone reimbursement
• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement

Company Overview