[Remote] Country Marketing Manager, GTM

Note: The job is a remote job and is open to candidates in USA. Whatnot is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover various products. As a Country Marketing Manager, you will drive buyer acquisition and develop marketing strategies across priority categories, focusing on customer engagement and community growth.

Responsibilities

• Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
• Identify and pursue PR and influencer opportunities in the local market across categories
• Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• Measure and iterate on the effectiveness of category marketing initiatives

Skills

• 6+ years of marketing experience in a fast paced environment
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• You're a creative thinker with an aptitude for content creation and copywriting
• You have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
• Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
• Experience buying and selling in online marketplaces

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave
• 16 weeks of paid parental leave + one month gradual return to work \•company leave allowances run concurrently with country leave requirements which take precedence.

Company Overview