Product Marketing - Analyst / Associate

iCapital is looking to hire an Analyst or Associate to support the Product Marketing function across iCapital’s investment products and technology platforms. This role offers hands-on exposure to messaging, sales enablement, product launches, and go to market execution in a regulated financial services environment.

Responsibilities

• Support the development, maintenance, and updating of product marketing collateral, including fact cards, presentations, fund tiles, FAQs, and product updates, using established messaging and positioning frameworks
• Ensure consistent and accurate use of approved language across client facing and sales enablement materials, in line with brand, regulatory, and compliance standards
• Own version control and organization of approved marketing materials, ensuring teams have access to current, ready-to-use assets
• Partner with the Product, Investments, and Performance teams to gather inputs for routine updates and translate them into clear, execution ready materials
• Support the compliance review and approval process by coordinating submissions, tracking feedback, and managing final approvals and archival
• Assist with sales enablement execution, including preparation of pitch decks, product overviews, competitive comparisons, and internal training materials
• Support product launches and ongoing product readiness by helping prepare launch communications, user guides, platform overviews, and internal enablement resources
• Contribute to campaign and communication execution by coordinating assets, supporting email distributions, and tracking timelines and deliverables
• Maintain competitive and market reference materials by collecting, organizing, and updating publicly available product and feature information
• Track basic adoption, engagement, and campaign performance metrics using existing dashboards and templates, and prepare summary reports
• Collaborate with international and cross functional partners to ensure alignment, accuracy, and timely delivery of materials
• Assist with audience list preparation, segmentation updates, and distribution logistics

Skills

• 1–5+ years of experience in product marketing, financial services, investment management, technology marketing, or a related field
• Strong written communication skills and attention to detail; ability to work within established guidelines and templates
• Highly organized, with the ability to manage multiple priorities and recurring deliverables
• Interest in financial products and technology platforms; willingness to learn investment and product concepts
• Experience working in a compliance‑regulated environment is a plus
• Comfort working with spreadsheets, trackers, shared documentation, and basic analytics tools
• Familiar with CRM tools, CMS platforms, email systems, analytics dashboards, or AI‑enabled productivity tools is a plus

Benefits

• Equity for all full-time employees
• An annual performance bonus
• A comprehensive benefits package that includes an employer matched retirement plan
• Generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling
• Parental leave
• Unlimited paid time off (PTO)
• Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday

Company Overview