Marketing Strategist

What You'll Do

Develop innovative strategic recommendations that effectively engage and activate specific target customer market(s) within our benefits and protection space. Provide research-based customer points of view and marketing guidance to the business. Help drive the execution of specific customer experience and marketing initiatives within the assigned target market(s). Actively promotes customer insights and is an active contributor to the understanding and mapping of those to target customer markets. Assists in influencing leaders and decision makers at all levels to gain strategic commitment for sustainable target market experiences and education; resulting in growth opportunities for Principal. Develop innovative engagement and data driven marketing strategies to drive positive customer emotion and demand for our products/offerings across our business owner solutions and workplace benefits solution set Drive the execution of communications, marketing campaigns, initiatives and product development to help Principal to grow brand preference and grow revenue among our target audiences. Cultivate a solid understanding and application of target market research, marketing and competitive trends, market dynamics and regulations. Track, analyze and communicate results. Use results analysis to improve future outcomes. Perform other job-related duties or special projects as required. Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years! Who You Are Bachelor's degree (BS or BA) and at least 4+ years of related work experience required Must have basic to intermediate level of knowledge of the marketing profession and modern marketing strategies Experience helping to building strategic marketing programs that deliver strong results Ability to translate data analytics into implications Solid strategic and critical thinking skills Ability to influence to bring stakeholders together to deliver a consistent message Some travel required, including overnight stays Skills That Will Help You Stand Out Experience with non-qualified benefits, group benefits, individual disability or life insurance is a plus Background and experience with distribution and product, within the financial services industry General understanding of Principal business, products and industry along with understanding or experience with identified audience General understanding across the entire customer journey with Principal as well as an understanding of the competition and market opportunities and customer experience Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $84600 - $152400 / year Salary Details The following locations are examples of market-specific salary ranges across different geographies. Dubuque, IA / Wichita, KS / Grand Island, NE: $84,600 – $114,300 Des Moines, IA / Louisville, KY / Green Bay, WI: $89,300 – $120,650 St. Louis, MO / Pittsburgh, PA / Charlotte, NC: $94,000 – $127,000 Denver, CO / Houston, TX / Chicago, IL / Minneapolis, MN: $103,400 – $139,700 Seattle, WA / Los Angeles, CA / New York City, NY: $112,800 – $152,400 Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible Yes Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 5/22/2026 Most Recently Posted Date 5/26/2026 LinkedIn Remote Hashtag #LI-Remote Apply To This Job