Growth Manager

Growth Manager Job Type: Full-time Location: Remote. Most working hours should overlap with Eastern Time (roughly 9 AM–4 PM ET). Salary: Dependent on skills and experience. Company Overview Uncanny Owl helps people build e-learning and automation solutions on WordPress. Our products power more than 80,000 websites — from Uncanny Automator, our AI + Automation platform to our WordPress eLearning plugin suite. We are a small, focused team that leverages frontier AI to do the work of a much larger one. Position Summary As Growth Manager, you'll own and drive the growth strategy for both of our brands — Uncanny Automator and Uncanny Owl. You'll inherit a documented strategy and roadmap, but from day one you own it: you set priorities, sequence initiatives across both product lines, and evolve the strategy as you learn. You'll lead a small team of specialists as a hands-on player-coach — setting direction and contributing directly to the work. You'll report to the President and partner closely with Product to turn our product-led growth model into measurable revenue. You'll be joining at an exciting moment. We just launched Uncanny Agent, a new AI agent for WordPress that is already the leader in its space — a category-defining product and the centerpiece of our growth over the coming year. You'll own the go-to-market that carries it forward. This is a senior, high-autonomy role with a lot of surface area. It is right for someone who wants to own outcomes across the full funnel, lead a team, and run a disciplined operating cadence — not someone looking to execute across a few channels.

Key Responsibilities

Strategy and ownership Own and continuously refine the growth strategy and roadmap for both Uncanny Automator and Uncanny Owl — deciding what to prioritize, what to defer, and why, given one shared team with finite capacity. Own the full growth funnel: acquisition, activation, conversion, retention, expansion, and advocacy. Partner with Product on product-led growth — launch readiness, free-tier and upgrade design, pricing and packaging (usage-based AI pricing, the All Access Pass), and feeding customer and market insight back into the product roadmap. Team leadership Lead and develop a small team of specialists (content, growth operations, design and video, partnerships and affiliates). Set priorities, remove blockers, and contribute directly to copy, campaigns, analysis, and launches when needed. Make hiring and outsourcing decisions as the team reaches capacity limits. Operating system We run on EOS. Run the growth team's weekly Level 10 meeting: own the scorecard, review quarterly Rocks, and lead Identify-Discuss-Solve on the issues list. Set quarterly Rocks with clear "done when" definitions and accountable owners, and grade them each quarter. Execution and measurement Establish trustworthy funnel measurement before optimizing, and set scorecard targets once baselines exist. Lead conversion-rate optimization across the free-to-paid, direct-purchase, upgrade, and cross-sell funnels. Drive retention and expansion: churn reduction, cancellation and win-back flows, and net revenue retention above 100% through tier upgrades, usage packs, and cross-sell. Plan and run product and feature launches end-to-end, coordinating every channel and owner. Direct SEO and content, email lifecycle marketing, partnerships, affiliates, and social media as channels in service of the funnel — both directly and through the team. Oversee marketing operations and website upkeep for both sites: tracking and analytics, automations, quarterly audits, and incident response. Track results and report to the President, translating data into clear decisions and next quarter's priorities. Requirements 5+ years in growth or digital marketing for B2B SaaS or subscription software, including direct experience managing a team or function. Demonstrated ownership of a full-funnel growth strategy — not just individual channels — with accountability for conversion, retention, and expansion. Fluency with product-led / freemium economics (free-to-paid conversion, ARPU, LTV, net revenue retention). Proven success driving B2B software growth across multiple channels (search, social, email, partnerships, affiliates). Strong analytics judgment: comfortable defining metrics, diagnosing tracking problems, and making decisions from imperfect data. Advanced proficiency with SEO platforms such as Semrush, Ahrefs, or Moz, including on-page optimization and link building. Aggressive, hands-on use of AI tools in day-to-day marketing work, and the ability to raise the team's AI proficiency. Strong knowledge of the WordPress ecosystem and how to position WordPress plugins. Experience running a structured operating cadence (EOS / Traction, OKRs, or similar) and managing competing priorities. Exceptional written and verbal English communication. Verifiable professional references. Bonus qualifications Direct experience with EOS / Traction. Experience launching new products, not only promoting existing ones. Familiarity with usage-based or AI pricing models and freemium-to-paid funnels. Experience with Uncanny Owl plugins, LearnDash, or integration/automation platforms such as Zapier or Make. Ideal Candidate Profile An owner who takes an inherited strategy and makes it better, rather than waiting for direction. A player-coach who is comfortable both leading a team and doing the work. Results-focused and disciplined about priorities — able to say "not this quarter" and explain why. Self-motivated with strong follow-through in a remote, high-autonomy environment. Growth-oriented and receptive to direct feedback. Benefits and Compensation Competitive salary, dependent on skills and experience. Health expense benefits (where applicable). Fully remote work. Company travel coverage, including an annual all-company retreat. The opportunity to own growth for two established WordPress products and work alongside an experienced, AI-forward team. Salary: Dependent on skills and experience Apply To This Job