Director of Sales - Orlando, FL
Position Summary
- We are seeking an experienced, driven Director of Sales to lead revenue growth for two hotel properties, responsible for producing an annual sales target. This role oversees all corporate, group, government, and extended‑stay sales efforts, builds strong market relationships, and ensures both hotels capture their fair share of demand. The ideal candidate is a proactive hunter with a proven track record of closing business, managing key accounts, and developing strategic sales plans that drive occupancy, ADR, and long‑term account retention.
Responsibilities
- Lead all sales efforts for two hotels, with an annual production target
- Develop and execute strategic sales plans for corporate, group, government, and extended‑stay segments
- Conduct regular outside sales calls, site tours, presentations, and networking to generate new business
- Maintain and grow key accounts through consistent outreach, relationship management, and retention strategies
- Build strong partnerships with local businesses, travel managers, and community organizations
- Analyze market trends, competitor activity, and demand patterns to adjust sales strategies
- Collaborate with revenue management on pricing, forecasting, and rate negotiations
- Prepare weekly sales reports, production updates, and action plans for leadership
- Represent both hotels at trade shows, chamber events, and industry functions
- Ensure seamless communication with operations teams for group arrivals and corporate bookings
Qualifications
- 3–5 years of hotel sales experience; multi‑property experience preferred
- Proven ability to generate substantial annual sales
- Strong negotiation, communication, and relationship‑building skills
- Knowledge of local corporate and group markets
- Proficiency with hotel CRM/PMS systems
- Valid driver's license
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