Product Marketing Manager – Customer Engagement, Retention & Growth (Healthcare SaaS) at arenaflex

Why Join arenaflex?

arenaflex is a market‑leading innovator in specialty healthcare technology solutions. Our mission is to empower clinicians, administrators, and patients with intelligent, secure, and scalable software that transforms the delivery of care. As a fast‑growing SaaS company, we combine deep industry expertise with cutting‑edge technology to solve complex problems in the health ecosystem.

We believe that our greatest asset is our people. That’s why we invest heavily in talent through competitive salaries, performance‑driven bonuses, comprehensive health benefits, a robust wellness program, and a suite of perks designed to support work‑life harmony. Whether you are a seasoned marketer, a data‑driven storyteller, or a collaborative team player, arenaflex offers a platform where you can make a measurable impact on the future of healthcare.

arenaflex is an equal‑opportunity employer committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you require assistance or accommodation during the application process, please reach out to [email protected].

Job Summary

As the Product Marketing Manager – Customer at arenaflex, you will be the strategic architect behind our customer‑centric marketing initiatives. You will design, develop, and execute programs that drive product adoption, deepen retention, and unlock expansion opportunities across our healthcare SaaS portfolio. Your role will blend creative storytelling with data‑driven insights, translating technical capabilities into compelling value propositions that resonate with existing clients and prospects alike.

Working closely with product, sales, customer success, and the broader marketing organization, you will become the voice of the customer, championing their needs, buying criteria, and success stories. Your efforts will directly influence revenue growth, customer lifetime value, and the overall market perception of arenaflex as a trusted partner in health technology.

Key Responsibilities

• Customer Engagement & Retention Programs
  • Design and launch end‑to‑end customer lifecycle campaigns covering onboarding, renewal, product updates, upsell, and cross‑sell initiatives.
  • Develop enablement assets such as best‑practice guides, adoption playbooks, and thought‑leadership content for existing users.
  • Partner with product teams to transform roadmaps into clear, benefit‑focused messaging that highlights tangible outcomes for healthcare providers.
• Advocacy & Community Building
  • Establish and manage a robust customer advocacy program, including case studies, testimonials, reference networks, speaker recruitment, and award submissions.
  • Plan and execute customer‑focused events—user conferences, roundtables, webinars, and hands‑on workshops—that reinforce community and knowledge sharing.
  • Collaborate with the events team to craft tailored experiences that align with the unique needs of the customer segment.
  • Facilitate customer participation in broader marketing campaigns, such as joint webinars and success‑story showcases.
  • Work with product management to convene advisory boards and customer councils that provide strategic feedback.
• Insights & Cross‑Functional Alignment
  • Serve as the conduit between product marketing peers, customer success, and sales to ensure consistent messaging throughout the buyer journey.
  • Integrate customer‑marketing initiatives into the overall go‑to‑market (GTM) and demand‑generation strategy.
  • Quantify the impact of customer‑marketing programs on revenue, churn reduction, and customer lifetime value, presenting findings to senior leadership.
  • Take on additional responsibilities as business needs evolve, demonstrating flexibility and proactive problem‑solving.

Essential Qualifications

• Minimum of 3 years of product marketing experience focused on customer‑facing programs, preferably within a SaaS environment.
• Demonstrated success in developing and executing retention, adoption, and expansion initiatives for enterprise‑level software.
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Exceptional written communication skills with the ability to craft clear, persuasive messaging for diverse audiences.
• Strong presentation and public‑speaking abilities, comfortable addressing internal stakeholders and external customers.
• Proven interpersonal and collaboration skills, capable of influencing cross‑functional teams, clients, and third‑party partners.

Preferred Qualifications

• Technical background with familiarity in Agile and Scrum development methodologies.
• Experience with arenaflex (formerly Salesforce.com) CRM and marketing automation platforms.
• Completion of the arenaflex Certification (formerly Product Marketing Alliance Certification) or equivalent professional credential.
• Prior exposure to the healthcare or health‑technology sector, understanding of regulatory frameworks such as HIPAA and ERISA.

Core Skills & Competencies

• Strategic Thinking: Ability to translate market trends and customer insights into actionable marketing programs.
• Data‑Driven Decision Making: Proficiency in analytics tools to measure campaign performance, ROI, and customer health metrics.
• Storytelling: Craft compelling narratives that turn technical features into meaningful benefits for clinicians and administrators.
• Project Management: Manage multiple initiatives simultaneously, meeting deadlines while maintaining high quality.
• Collaboration: Work seamlessly with product, sales, success, and creative teams to align objectives and deliver integrated experiences.
• Adaptability: Thrive in a fast‑paced, remote work environment and adjust strategies based on evolving business priorities.

Work Environment & Physical Demands

• Fully remote position—work from any location with reliable internet connectivity.
• Occasional travel (up to 15% of total work time) for customer events, conferences, or on‑site meetings.
• Primary work activities involve extensive use of a computer workstation, including drafting content, analyzing data, and virtual collaboration.

Compensation, Perks & Benefits

arenaflex offers a total rewards package designed to attract, retain, and motivate top talent. While exact figures will be discussed during the interview process, candidates can expect:

• Competitive base salary aligned with market benchmarks for senior product marketing roles.
• Generous annual performance bonus tied to individual and company outcomes.
• 401(k) plan with employer matching contributions to support long‑term financial security.
• Flexible Time Off (FTO) policy—take the time you need without tracking hours.
• Ten paid company holidays plus additional Volunteer Time Off for community service.
• Choice of medical, dental, and vision insurance plans, with health‑savings account (HSA) matching.
• Flexible Spending Account (FSA) for dependent care and medical expenses.
• 100% company‑paid parental leave for new parents.
• Comprehensive life, short‑term, and long‑term disability insurance fully funded by arenaflex.
• arenaflex Luminary Peer Recognition Program to celebrate outstanding contributions.
• Wellness program discounts, employee assistance program (EAP) with confidential counseling, and pet insurance options.
• Corporate discounts on retail, travel, entertainment, and more.

Career Growth & Learning Opportunities

At arenaflex, your professional development is a priority. You will have access to:

• Mentorship from senior leaders in product, marketing, and go‑to‑market strategy.
• Continuous learning resources, including online courses, industry conferences, and certification reimbursements.
• Clear career pathways toward senior product marketing, director, and VP roles within the organization.
• Opportunities to lead cross‑functional initiatives, expanding your influence beyond the marketing function.
• Exposure to cutting‑edge health‑tech innovations, positioning you as a thought leader in the industry.

Company Culture at arenaflex

Our culture is built on collaboration, curiosity, and compassion. We celebrate diverse perspectives, encourage bold ideas, and empower employees to take ownership of their work. Key cultural pillars include:

• Innovation: We invest in research and development to stay ahead of emerging trends in healthcare technology.
• Customer‑Centricity: Every decision is filtered through the lens of how it will improve outcomes for our clients and the patients they serve.
• Transparency: Open communication channels and regular town‑halls keep everyone aligned with company goals.
• Well‑Being: Flexible work arrangements, mental‑health resources, and wellness challenges promote a balanced lifestyle.
• Community: arenaflex encourages volunteerism and social responsibility, supporting charitable initiatives worldwide.

How to Apply

If you are ready to drive meaningful change in the healthcare technology space and thrive in a dynamic, remote environment, we want to hear from you. Submit your resume, a compelling cover letter, and any relevant work samples through the link below. Join arenaflex and become part of a team that is reshaping the future of health.

Apply to this Job