Content Strategist (Remote)

Job Summary The Content Strategist will lead the development of content strategy for key environments such as apple.com, Retail stores, partner digital and partner brick-and-mortar stores. This role will be responsible for ensuring these strategies connect to media and advertising initiatives, in order to drive a seamless end-to-end customer experience in a world of agentic shopping. Key Qualifications

• Deep understanding of content strategy (10 years of experience) including content models, hierarchy, formats, SEO, and answer engine optimization (AEO) — including how large language models, AI assistants, and agentic search systems surface, interpret, and prioritize content.
• Fluent in leveraging analytics and insights to inform content strategy, develop KPIs, and measure performance across traditional and AI-driven discovery channels.
• Skilled at crafting strategies for different platforms (ex/websites, social), and across platforms (ex/digital and in-store).
• Ability to interrogate briefs, understand the fundamentals of an ask, and deliver a thoroughly pressure-tested, clearly articulated position — including how that content will be interpreted and represented by AI systems acting on behalf of users.
• Expertise in developing frameworks including, but not limited to, customer journeys — and an understanding of how agentic search is compressing and reshaping those journeys.
• Ability to partner with internal teams to optimize use of existing content while assessing the need to develop new content based on customer needs.
• Experience working with Brand Strategists, Connection Planners, Creative, UX and Media/Comms teams to deliver exceptional work.
• Proficient in presentation development including the simplification of complex ideas, clear linear narrative and actionable next steps.
• Proven leadership skills required to successfully advocate for work across diverse, cross-functional teams.
• Comfortable operating at many levels — from transformational strategic thinking around the future of AI-driven discovery, to detailed content recommendations optimized for answer engines.

Description

• Translate business and consumer insights into clearly articulated content strategies (with input from Brand, Brand Strategy, Analytics and Insights teams).
• Deliver creative briefs that inspire creative teams and provide clear direction on the most impactful content to make.
• Work cross-functionally to develop a common language and understanding of success metrics, and partner closely with data science teams to assess the impact of the work.
• Support the integration of content into comprehensive digital online and in-store experiences to enable cross-marketing and avoid duplication of efforts.
• Successfully align teams around ideas and steer the direction of work over, sometimes over an extended period of time (in partnership with Cross-Functional and Project Management).

Education

• Bachelor's Degree preferred

Hours may fluctuate on project needs. Please be aware that rates are determined by the job requirements, responsibilities, and physical work location. Apply tot his job Apply To this Job