Email Platforms Manager (Salesforce Marketing Cloud)

Overview

WFAA encourages individuals working out of WFAA offices or conducting in-person business to be fully vaccinated against COVID-19. WFAA does not at this time require vaccination for in-person work or other business activity, but reserves the right to put in place such a requirement in the future. Should it do so WFAA will consider requests for accommodations only as required under applicable law. Open to remote candidates. The Wisconsin Foundation and Alumni Association (WFAA)* , the private fundraising and alumni relations organization for UW-Madison, is recruiting for an experienced Salesforce Marketing Cloud (SMC) expert to join its Digital Experience team. WFAA is in the middle of a digital transformation process and the person in this position will play a critical role in advancing our use of Marketing Cloud through Advertising Studio, Mobile Studio, and advanced journeys/automations in Email Studio. The Email Platforms Manager will also be a key contributor to our implementation of Salesforce CRM, advise on the implementation, and ensure we’re taking every advantage of our CRM/Marketing Cloud integration. The Email Platforms Manager will be a member of key marketing/program teams, collaborating in the planning, design, and development of targeted email campaigns. As the subject matter expert for SMC, the person in this role will consult with and advise our team of Digital Experience Specialists on best practices and technical solutions to deliver the best possible experience/results via Marketing Cloud. Who is WFAA? The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW-Madison. We provide important engagement opportunities to link UW-Madison alumni to each other and to their alma mater, building a strong community of Badgers. Diversity and Inclusion: Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.

Responsibilities

Marketing Cloud Platform Leadership & Administration

• Serve as the product manager and subject matter expert on the Salesforce Marketing Cloud ecosystem (email studio, journey builder, mobile studio, SMS, cloud pages, ad studio, social studio, etc.).
• Play a lead role in the integration of Marketing Cloud with Salesforce CRM and other systems as part of a broader digital transformation program. Collaborates to support the ongoing management of those integrations.
• Working with colleagues on other WFAA teams (e.g. IT, Data Solutions, Marketing), leads the implementation, roll-out, and on-going use of under-utilized Marketing Cloud features, such as mobile studio (SMS) and advertising studio.
• Collaborate with the Data Solutions team to manage data integrations and data syncing between Marketing Cloud, our data warehouse, our CRM, and other systems.
• Manage existing and develop new functionality, such as communication preference pages, leveraging Cloud Pages and related Marketing Cloud functionality.
• Collaborate with web developers on the integration of Marketing Cloud data and/or triggers/automations with WFAA’s websites.

Email Development, Reporting & Quality Assurance

• Collaborate with colleagues to design journeys and blueprints of workflows/processes for lead capture, nurturing, donor/alumni stewardship, and other activities through Marketing Cloud.
• Collaborate in the planning, design, and development of targeted email campaigns for acquisition, retention, and ongoing communications for WFAA, its alumni chapters, and campus partners.
• Develop and deploy advanced email campaigns including automations, triggered emails, one-off user-initiated emails, and A/B tests to improve campaign performance.
• Build targeted audience segments based on email behavioral data, constituent attributes stored in data extensions, and other data sources.
• Develop and consult on the development of advanced email features using Ampscript and other functionality in Marketing Cloud.
• Maintain expertise in email deliver

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